Marcus Griffiths SWOT ANALYSIS OF PIZZA HUT
Is a restaurant chain and international franchise based in Addison, Texas, USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location): buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is a subsidiary of Yum! Brands, Inc., whose restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries. The chain was founded as a pizzeria in 1958 by the Carney brothers - Dan and Frank. Borrowing $600 from their mother, the brothers purchased some second-hand equipment. The then Wichita State University students took a family pizza recipe, rented a small building, and opened the first restaurant at a busy intersection in Wichita, Kansas. The oldest continuously-operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville. SWOT analysis of pizza hut Strengths • • • • • • • • • Part of the largest restaurant chain in the world Over 20,000 franchises around the world Brand leader in the UK Innovative range of pizzas under one roof Famous television advertising Food attracts people of various ranges from young to old. Sound financial situation and international turnover. 100% owned by yum! Pizza Hut sits on top of global full-service restaurant tree
Weaknesses • • • • Threat • • • Rising competition undermines Pizza Hut as consumers go for greater convenience Rising cheese costs threaten margins Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza called: McPizza. Loyal customers are feeling that the satisfaction of the pizzas is declining. While Novak said Pizza Hut’s expansion into China is going exceedingly well, there is battling problems in New Zealand and Australia. There are complex computer systems and internal conflicts from franchisees. There is a lack of...
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