About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
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Matching Questions Figure 12.1 Using Figure 12.1‚ match the following: 1) Afferent impulses from all senses and all parts of the body converge here and synapse with at least one of its nuclei. Answer: D Diff: 1 Page Ref: 444; Fig. 12.11 2) Putamen. Answer: C Diff: 1 Page Ref: 443; Fig. 12.11 3) Anterior horn of lateral ventricle. Answer: A Diff: 1 Page Ref: 434; Fig. 12.11 4) Inferior horn of lateral ventricle. Answer: E Diff: 1
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effect him for the rest of his adult life. Through the characterization of Sammy‚ Updike employs a simple heroic gesture to teach us that all of our actions have consequences wand we are all responsible for our own actions. In the short story "A&P" author John Updike describes the setting and customers with great detail‚ while letting the reader make their own assumptions on Sammy’s exact motivations for quitting his job. The ending of the story leaves you to draw your own conclusions of what
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Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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Why did Prada IPO in HONG KONG? Prada is joining the parade of foreign companies listing in Hong Kong rather than their home markets. As the only Chinese exchange fully open to foreign investors‚ Hong Kong has benefited as global investors shift more funds toward China and other emerging markets in search of better returns than they can find in the developed world‚ for three main reasons. 1) Listing in Hong Kong provides access to otherwise unreachable Chinese investors and moreover can serve as
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| Case 5: P&G | | ------------------------------------------------- Company Background Porter and Gamble (P&G)‚ founded in 1837‚ is one of the biggest consumer goods company over the world. P&G sells shampoos‚ baby care products‚ medicine and food etc. It not only diversified the product range but also the product width. Therefore‚ P&G has several brands under one single category but aimed with different customer segments. P&G is also famous for its innovative and
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in Mount Washington is 260.6 inches (NCDC‚ 2010)‚ with an annual low mean temperature of 19 degrees. Mount Washington is noted for its extreme weather conditions‚ one of the world ’s highest wind velocities (231 miles [372 kilometer] per hour) has been recorded
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“A&P” The story “A&P” gives us a interesting‚ dynamic protagonist. We are given a short situation in which to determine his personality and his intentions. As the story progresses‚ we get a peek of Sammy’s personality‚ but his reasons are still a blur. Several other characters assist to contrast against Sammy. Though the story is short‚ we are left with a question to ask ourselves‚ why did Sammy do what he did? From the beginning of the story Updike uses Sammy’s youth and unromantic descriptive
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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“Wrong Decision” In the short story “A & P” by John Updike‚ is about a young man that is miserably employed. The short story tells of a small town boy quitting his job for all of the wrong reasons. The story began with a description of a three girls who changed Sammy’s life. Sammy develops the setting to tell the story of how he is a discontent grocer‚ and he is put in to a situation of the harsh reality of the adult world after making a childish decision. Updike tells the story using the
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