SIM 336 Strategic Management Individual Assignment Case Study – ‘The Comeback of Caterpillar‚ 1985-2001’ in De Wit & Meyer (2004:755-772) Addendum to the January 2013 Assessment to be noted by all Centre Tutors and Students submitting this assessment Following a review of the assessment by the External Examiner and Module Leader it has been agreed that the emphasis on Question 3 of this assessment should be shifted to allow students a greater opportunity to conduct further additional
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Caterpillar’s restructuring? Critically examine the extent the new strategy transformed market‚ productive and financial performance. The aim of this paper is to assess the extent to which market maturity influenced the restructuring phase that Caterpillar underwent after it was nearly put out of business in the 1980s. It will be argued that surely market maturity played a central role in the company’s restructuring‚ as the increase of competition and the need for product innovation brought up the
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plunging at speeds of up to 200 miles per hour‚ killing or stunning its prey instantly (National Geographic). What is even more impressive than any of this is the fact that the Peregrine Falcon was on the verge of extinction and has made a remarkable comeback. The cause of their brush with extinction was the result of the use of organochlorine pesticides‚ mainly dichloro-diphenyl-trichloroethane (DDT) (The Santa Cruz Predatory Bird Research Group). DDT was first synthesized in 1874. However‚ its effectiveness
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introduction of motorcycles back in the late 1800s‚ there has been a competitive rival on which company will make the fastest‚ and latest style of two-wheeled engines. In the 1980s‚ H-D was on the verge of bankruptcy; however‚ they made a tremendous comeback by incorporating new business tactics‚ such as redevelopment of customer services procedures‚ product differentiation through quality designs and manufacturing‚ and a clear vision of the future of the company (H-D website‚ n.d). Five Forces Analysis
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The second stage is the caterpillar. This is where the eggs hatch. It takes about five days for the eggs to hatch. A caterpillar then comes out. At this stage‚ the caterpillar eats all the time. It also grows really fast. Once it is all the way grown‚ the third stage starts. This stage is the chrysalis. The caterpillar makes a chrysalis. The caterpillar is inside the chrysalis. Inside the chrysalis‚ it starts to change. It soon changes into a butterfly. Once the caterpillar has changed into a butterfly
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1/24/2012 Caterpillar Inc. SWOT Analysis I. Caterpillar Inc. manufactures and sells construction and mining equipment‚ diesel and natural gas engines‚ industrial gas. (Yahoo Finance) Caterpillar started in 1925 by a merger of The Holt Manufacturing Company. Holt was already involved in many projects associated in WWI and projects here in the US. Caterpillar has grown the machinery business from mining‚ forestry machinery‚ including track and wheel tractors‚ track and wheel loaders‚ pipe layers
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small road blade graders. The Caterpillar Tractor Company first became involved in the manufacture of tractors in 1920‚ when the Russell Grader Company released its first self-propelled grader – the Motor Patrol. This grader combined the steel-frame of the Russell Grader Company’s horse-drawn graders‚ with an Allis Chalmers crawler tractor. In 1928‚ the Russell Company released their first grader featuring a Caterpillar 2-Ton Tractor. That same year‚ Caterpillar
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decision making. The mission statement is a crucial element in the strategic management of a business organization. It serves as a building block for the development of more specific functional strategies. The purpose of the paper is to examine how Caterpillar translates its mission statement into performance objectives and makes its strategies and operations remain consistent with the mission statement. BackgroundCaterpillar Inc. is the world ’s leading manufacturer of construction and mining equipment
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Acknowledgement: The Information that have been presented in this term paper regarding the company’s products and service are all based on the information provided generally on the company’s personal website and more general information of Caterpillar Inc. in its mother company website. We greatly thank the “CAT Inc.” and “Bangla CAT” respectively‚ for putting up a comprehensive navigating website and information for its customers and consumers. We would also like to thank our most knowledgeable
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here. Suppose the buyer for a large construction company wants to buy a tractor from Caterpillar or Komatsu. The competing salespeople carefully describe their respective offers. The buyer wants to use the tractor in residential construction work. He would like the tractor to deliver certain levels of reliability‚ durability‚ performance‚ and resolve value. He evaluates the tractors and decides that Caterpillar has a higher product value based on perceived reliability‚ durability‚ performance‚ and
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