Swot Analysis

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  • Topic: Caterpillar Inc., Dow Jones Industrial Average, Loader
  • Pages : 3 (568 words )
  • Download(s) : 162
  • Published : October 14, 2012
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1/24/2012

Caterpillar Inc.
SWOT Analysis

I. Caterpillar Inc. manufactures and sells construction and mining equipment, diesel and natural gas engines, industrial gas. (Yahoo Finance) Caterpillar started in 1925 by a merger of The Holt Manufacturing Company. Holt was already involved in many projects associated in WWI and projects here in the US. Caterpillar has grown the machinery business from mining, forestry machinery, including track and wheel tractors, track and wheel loaders, pipe layers, motor graders, wheel tractor-scrapers, track and wheel excavators, backhoe loaders, log skidders, log loaders, off-highway trucks, articulated trucks, paving products, skid steer loaders, underground mining equipment, tunnel boring equipment, to manufacture diesel-electric locomotives. (Historical Construction Equip.) Caterpillar has become the largest equipment in the world and continues to grow.

II. Caterpillar’s Strengths and Weaknesses
A. First Organizational Strength:
There are many strengths Caterpillar has. The first major strength is its size. Caterpillar is an international/global powerhouse corporation that has major Influence throughout the world. Caterpillar supplies global countries with all their Equipment Caterpillar is on the DJIA (Dow Jones Industrial Average.) B. The Second Organizational Strength:

The second strength Caterpillar has is its assets. Caterpillar had $64 billion in Assets in 2010, that number could increase if the construction demand in the USA was to increase. Caterpillar generates much of its revenue from other Countries Caterpillar’s stock continues to increase due to the strong demand of its product.

C. The First Organizational Weakness.
Caterpillar’s first...
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