Preview

Swot Analysis

Good Essays
Open Document
Open Document
568 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis
1/24/2012

Caterpillar Inc.
SWOT Analysis

I. Caterpillar Inc. manufactures and sells construction and mining equipment, diesel and natural gas engines, industrial gas. (Yahoo Finance) Caterpillar started in 1925 by a merger of The Holt Manufacturing Company. Holt was already involved in many projects associated in WWI and projects here in the US. Caterpillar has grown the machinery business from mining, forestry machinery, including track and wheel tractors, track and wheel loaders, pipe layers, motor graders, wheel tractor-scrapers, track and wheel excavators, backhoe loaders, log skidders, log loaders, off-highway trucks, articulated trucks, paving products, skid steer loaders, underground mining equipment, tunnel boring equipment, to manufacture diesel-electric locomotives. (Historical Construction Equip.) Caterpillar has become the largest equipment in the world and continues to grow.

II. Caterpillar’s Strengths and Weaknesses A. First Organizational Strength: There are many strengths Caterpillar has. The first major strength is its size. Caterpillar is an international/global powerhouse corporation that has major Influence throughout the world. Caterpillar supplies global countries with all their Equipment Caterpillar is on the DJIA (Dow Jones Industrial Average.) B. The Second Organizational Strength: The second strength Caterpillar has is its assets. Caterpillar had $64 billion in Assets in 2010, that number could increase if the construction demand in the USA was to increase. Caterpillar generates much of its revenue from other Countries Caterpillar’s stock continues to increase due to the strong demand of its product. C. The First Organizational Weakness. Caterpillar’s first



References: Caterpillar, Inc., 1932-1946 and n. d. | Historical Construction Equipment Association by Thomas Berry http://archives.hcea.net/?p=collections/findingaid&id=168&q= Caterpillar.com http://www.caterpillar.com/home Yahoo Finance http://finance.yahoo.com/q?s=cat&ql=1

You May Also Find These Documents Helpful

  • Satisfactory Essays

    * Beginning of World War II lead to boom in EME demand, and Caterpillar was made standard for military bulldozers. (p.7, ¶5)…

    • 553 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis

    • 330 Words
    • 2 Pages

    The organization that I have chosen to do my SWOT analysis on is the New Orleans Saints football team. They are among the most successful teams of this decade but not ranked very high as far as most lucrative organizations in the National Football League. They are currently ranked 23rd among the 30 active teams in the national football league. The organization was formed and became a professional football team in 1967. The team got its nickname due to its founding being on All Saints Day on November 1, 1967. The team initially one of the weaker franchises in the league. It didn’t win many games and struggled to sell out games. They have won one Super Bowl title, 5 Division Championships, and made only 9 playoff appearances in its 46 year existence. The ultimate goal of this organization is to win football games and generate revenue by selling tickets and merchandise.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Swot Analysis

    • 452 Words
    • 2 Pages

    Burlington Coat Factory Warehouse Corporation is a national department store retail that sells mainly clothing and shoes. When the company was built in 1924, it is only known for wholesaler of ladies coats and outerwear.…

    • 452 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    SWOT ANALYSIS

    • 619 Words
    • 3 Pages

    Focus on research and development (R&D), helps Hershey to gauge the emerging market for healthier snacks options.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Chilis Bar

    • 595 Words
    • 3 Pages

    Strengths and Weaknesses are very important components when determining the strategy for a company. Luckily Chilis is fortunate to have many strengths to compensate for their weaknesses. For example, one of Chilis many strengths is their Brand…

    • 595 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Deere and Company was faced with many issues in the years to come. They were entering a market, which was dominated by Caterpillar and needed to price their products to ensure success. The competitive landscape of the industry includes seven competitors, Deere’s biggest competition being Caterpillar. The small (under 100 horse power) and large (over 100 horse power) tractor markets have different leaders. Deere and Company dominated the small tractor market with 50-60% market share, with International Harvester ranking second with only 10% market share. Case ranked third in the small tractor market, having the strongest competitive position. Caterpillar ranked fourth in the small tractor market although they had focused more towards the larger tractor market and was not very successful in the small tractor market. Caterpillar dominated the large tractor market with 50-60% market share and above all competitors in their parts division. The second ranking competitor was International Harvester followed by Case, Fiat-Allis, Komatsu and Terex of GM. Komatsu was seen as an inferior product, as it copied Caterpillar and offered large tractors at a lower price with firm list prices. Terex was testing a hydrostatic transmission but was seen as highly innovative but had little impact on the market.…

    • 1223 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Swot Analysis

    • 2063 Words
    • 9 Pages

    Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.…

    • 2063 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Caterpillar is a corporation that designs, manufactures and sells diesel and natural gas engines, construction, and mining equipment. Since the year 1905 Caterpillar has been a corporation that has evolved by making significant improvements to its machinery by taking advantage of the available technology, and it has had the ability to adapt to the dynamic changes and demands of the construction industry. Many significant events have occurred in this business to make this company what it is nowadays, a very prestigious and successful company around the world. In the year 1906 in San Francisco California, when one of the most significant earthquakes took place, the company made a remarkable use of its machinery by helping with the clean-up of such disaster. Soon enough the company made a contribution to Europe, years before War World I started, 1200 tractors were shipped to England, France, and Russia for agricultural purposes; however, these governments sent those tractors to the frontline and put them to work halting artillery and supplies. Consequently they served as an inspiration for the British government to invent the tank, for they borrowed the track laying principle to provide the tank with its form of locomotion. Caterpillar has become the number one company in its industry with more than $70 billion is assets; these important achievements could have only been accomplished with a well-defined and functional organizational structure.…

    • 1740 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Swot Analysis

    • 2815 Words
    • 12 Pages

    I certify that I have read the assigned material on academic integrity and this paper is an original paper composed by me for this course. It has not been copied or closely paraphrased from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency…

    • 2815 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Swot Analysis

    • 564 Words
    • 3 Pages

    - Oral Expression—“The ability to communicate information and ideas in speaking so others will understand” (www.onetcenter.org).…

    • 564 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    John Deere Analysis

    • 6920 Words
    • 28 Pages

    In 1976, Deere & Company was among the world’s leaders of farm and industrial equipment. The majority of Deere’s success was attributed to the light crawler tractor market with over 50% market share. It was at that time Deere earned a reputation for manufacturing reliable small tractor equipment. Deere evolved into producing and manufacturing the larger industrial equipment in phases, beginning in small forestry operations. As farmers and smaller operators sought to diversify their businesses, Deere offered newly innovative attachments and crawlers, and was now seeking to integrate into the large tractor market in phase five. In this phase, Deere introduced the JD750 bulldozer, a heavy contracting machine that would compete directly with Caterpillar, who maintained 50% market share in the large tractor market.…

    • 6920 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Program Manager

    • 8350 Words
    • 34 Pages

    Cat Inc. is the world’s largest manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial turbines. It is also a technology leader in construction, transportation, mining, forestry, energy, logistics, and electric power generation. Its corporate world headquarters is located in Peoria, Illinois. Cat Inc is comprised of 26 business units. Cat Inc. is rated number 1 or 2 in every major S&P 500 and Dow Jones Index tracked category in the Construction, Agriculture, and Machinery industry against its industry competitors. Cat Inc. had a record $30.25 billion in sales and revenues in 2004, an increase of 33 percent over 2003. The 2004 record profit of $2.03 billion is 85 percent higher than the 2003.…

    • 8350 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Caterpillar

    • 1952 Words
    • 6 Pages

    In 2014, Caterpillar’s net operating revenue was $55.2 billion- the top three performers by category were the energy and transportation segment ($5.6 billion), construction segment ($4.5 billion), and resource segment ($2.2 billion). The company has 125 thousand employees worldwide and its market capitalization is $50.6 billion.2 Caterpillar’s top five competitors by revenue are Deer &Co., Illinois Tool Works, Inc., Terex Corp, Oshkosh Corp, and Manitowoc Co. Inc. In order to ensure that Caterpillar remains geographically close to its customers, the company sells its products and services in more than 180 countries. Globally 75% of Caterpillar’s sales are generated form outside of the U.S while its manufacturing, marketing, logistics, services, R&D, and dealer facilities are located in more than 500 locations. The company collaborates with…

    • 1952 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Prices of capital equipment have increased in the market nowadays. With a number of infrastructure projects being rolled out in the coming years, alongside overall real estate expansion and economic growth, the construction equipment sector has a vital role to play in Indonesia’s future development. The value has admittedly doubled between 2008 and 2013. The market is one in which foreign firms, particularly those from Japan, have a major presence via local joint ventures and subsidiaries. These are benefitting from increased government investment in transport and energy infrastructure in particular, coupled with rising demand for all kinds of real estate.…

    • 470 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Their greatest strengths are the brand identity, brand recognition and brand loyalty that they have achieved. Their inroads into the international market and their growing chain of global ventures are their strengths.…

    • 283 Words
    • 2 Pages
    Satisfactory Essays