Callaway Golf Company 1.) The defining business and economic characteristics of the golf equipment industry can be measured by looking at the makeup of the industry itself. The case states that there are approximately 26 million Americans who play golf. 5.4 million play at least twice a month. These numbers are expected to grow by 1 to 2 percent a year until at least 2010. Of the U.S. golfers‚ 25% are seniors‚ 5.7 are women‚ and 2.1 million are juniors. The typical golfer is a 39 year old
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The Callaway Golf Canada: The Mobile Performance The Callaway Golf Canada is a company use to being at the top‚ they are always ahead of their competitors. Their main problem right now is their great idea about the Mobile Performance is going to eventually be offered by every other golf company so they must come up with something new and fresh to keep their customers. One solution would be to hire more MCPs‚ with their current way of running things‚ people find that the current MCPs don’t have
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Analysis - SWOT Strengths • Innovation – Callaway delivers cutting edge technologies to its customers with new products and improvements to existing products. • Cash position and lack of debt – Callaway has no debt‚ and this enables Callaway to go after different acquisitions and investment opportunities that its weaker competitors are not able to pursue. • Size – Callaway is the #1 golf manufacturing company in the world. With Callaway’s size‚ it gives Callaway power and advantages over competitors
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Between Nike and Callaway golf‚ there is a significant difference in the amounts shown. From the start‚ it is easy to see that both balance sheets are approximately 6 months apart from one another. While the Nike information is several months old‚ the Callaway Golf is nearly a year old‚ and is less likely to reflect the current state of affairs within the company. Regardless of this fact‚ the main point that is readily significant is the differences between the two companies due to their specific
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goals and business objectives to ensure that your company will accomplish what it needs to accomplish to remain as successful as it can be. Ely Callaway‚ the founder of Callaway Golf‚ wanted to make sure that his business was more then just any other golf company but rather one that stood out among the rest. He wanted it to be “a world class organization that designs‚ develops‚ makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies
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In the beginning Callaway Club Company (CGC) has had a long time standing of success until they lost sight of what their customers really wanted. CGC should shift their focus to retailer relationships and modify their campaign to promote the fun of the game‚ selling the idea of an easy round of golf with Callaway clubs. They should spend less time and effort on the science and more on developing the customer wants. Addressing the needs and wants of CGC consumers‚ Callaway customers all need one
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Company Workbook Company Name: Callaway Company Information Sheet Sources for company information: www.finance.yahoo.com Company annual report that may be downloaded from company website. Company name: Callaway Address: 2180 Rutherford Road‚ Carlsbad‚ CA 92008-7328 Website: http://www.callawaygolf.com Ticker symbol: ELY Traded on: NYSE Company officers: Mr. Oliver G. Brewer III Chief Executive Officer Mr. Bradley J. Holiday Chief Financial Officer Mr. Alex Mitchell
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case 16 CALLAWAY GOLF: BIG BERTHA’S TEAM HITS A LONG BALL “Callaway Golf Company designs‚ creates‚ builds and sells Demonstrably Superior and Pleasingly Different golf products. That means that any club‚ ball or putter in the Callaway Golf family must be a significant improvement not only upon the products of our competitors‚ but also our own.” (1) How does Callaway Golf achieve its goals of manufacturing and distributing Demonstrably Superior and Pleasingly Different golf products?
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distribution have played a major role in its loss of market share. There are two distribution channels when it comes to the golf market‚ on-course and off-course‚ which account for 40% and 60% of unit sales respectively which result in 45% and 55% in dollar sales respectively. Altius’ number one selling product the Victor TX retailing at nearly $50 per pack accounts for 70% of its total golf ball sales. Altius sells the Victor TX in both on-course and off-course retailers‚ however the majority of the sales
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The Company: TaylorMade Adidas Golf Company ABOUT TAYLOR-MADE ADIDAS GOLF COMPANY Accordingly‚ the Adidas Group is one of the global leaders within the sporting goods industry‚ offering a broad range of products around three core segments: Adidas‚ Reebok and TaylorMade Adidas Golf‚ Headquartered in Herzogenaurach‚ Germany‚ the Group has almost 30‚000 employees and generated sales of more than €10 billion during the year 2006. Ideally‚ TaylorMade Adidas Golf‚ one of
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