Callaway Golf Mission Statement

As a business leader, you must establish goals and business objectives to ensure that your company will accomplish what it needs to accomplish to remain as successful as it can be. Ely Callaway, the founder of Callaway Golf, wanted to make sure that his business was more then just any other golf company but rather one that stood out among the rest. He wanted it to be “a world class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service”(Caseforest). The overall mission and vision he had for the company was to help golfers with all different types of abilities find a greater
This non-profit foundation “strives to create healthy communities where [their] stakeholders live and work ” (callawaygolf.com). By creating this organization, many golfers have seen that although Callaway Golf Company wants to sell its many products, they also truly care about their community and taking the necessary steps towards improving peoples lives by helping out when they can. Their commitment to their community and their passion to help others, especially if they are in need, has helped them tremendously in receiving the amount of customers they have and the success they have achieved
Becoming partners with LDA meant that they would be able to be a part of the RE/MAX World Long Drive Championship and put their products into the hands of some of the greatest golfers. This not only made their products known to the golfers who would be using their products, but to the millions of viewers worldwide that were watching the event on the NBC Golf Channel. This proved to be a very good strategy for their company to get their products known all around the world especially to professional golfers.
Another strategy they used to make their products more valuable then any other golf company was partnering with Lamborghini. By partnering with Lamborghini, both of Wallace 3

their research and development teams worked together to “develop innovative technologies and materials designed to enhance the performance of each company products” (zercustoms.com). Their goal was to produce a material that was lighter and stronger than any other material that was used in the Lamborghini cars or golf clubs. After their teams worked together for some time, they were able to come up with their product called Forged Composite. This material allowed Callaway golf to produce a whole new line of products that no one had ever seen before which made their