Cps Final
CPS Group Project
International Solutions
Dallas Baptist University
Creative Problem Solving/Marketing Decisions
Dr. Toni McNutt
May 2, 2013
Executive Summary The Alzheimer’s Association of North Central Texas Chapter has held a golf tournament at the Timarron Country Club for the past two years. Last year, they had a full time coordinator to make all the arrangements and organize the event, but the coordinator left the organization and a replacement was not found. The charity is in need of more sponsors for the golf tournament to donate $5,000 or more. The International Solutions group went through the steps of creative problem solving to come up with a solution to the problem. The results of going through the process are four solutions. The major solution deduced from using the GME tool to go through the steps of creative problem solving was to “Contact Businesses with headquarters in the Dallas\Fort Worth area.” The minor solutions were finding sources of information on businesses, contact other charitable corporations, and contact the companies’ community relations representative. To ensure that the recommendations were innovative and adaptive, more research and brainstorming was performed. The end results are the following recommendations: contact Alzheimer medication makers, have employees donate plasma, have Southwest Airlines employee donate airline tickets, and implement Charity Days at corporations. The major recommendation is the Charity Days. The returns on investments (ROIs) are high for all four recommendations due to the use of volunteers and the companies taking on some of the expenses. The Charity Day recommendation has an ROI of 5,660%. The drug companies’ recommendation has an ROI of 19,900%; the Southwest Airlines tickets recommendation has an ROI of 20908.40%. The ROI for the plasma donations recommendation is 5,069%.
Introduction The Alzheimer's Association of North Central Texas Chapter
International Solutions
Dallas Baptist University
Creative Problem Solving/Marketing Decisions
Dr. Toni McNutt
May 2, 2013
Executive Summary The Alzheimer’s Association of North Central Texas Chapter has held a golf tournament at the Timarron Country Club for the past two years. Last year, they had a full time coordinator to make all the arrangements and organize the event, but the coordinator left the organization and a replacement was not found. The charity is in need of more sponsors for the golf tournament to donate $5,000 or more. The International Solutions group went through the steps of creative problem solving to come up with a solution to the problem. The results of going through the process are four solutions. The major solution deduced from using the GME tool to go through the steps of creative problem solving was to “Contact Businesses with headquarters in the Dallas\Fort Worth area.” The minor solutions were finding sources of information on businesses, contact other charitable corporations, and contact the companies’ community relations representative. To ensure that the recommendations were innovative and adaptive, more research and brainstorming was performed. The end results are the following recommendations: contact Alzheimer medication makers, have employees donate plasma, have Southwest Airlines employee donate airline tickets, and implement Charity Days at corporations. The major recommendation is the Charity Days. The returns on investments (ROIs) are high for all four recommendations due to the use of volunteers and the companies taking on some of the expenses. The Charity Day recommendation has an ROI of 5,660%. The drug companies’ recommendation has an ROI of 19,900%; the Southwest Airlines tickets recommendation has an ROI of 20908.40%. The ROI for the plasma donations recommendation is 5,069%.
Introduction The Alzheimer's Association of North Central Texas Chapter