The Company: Taylormade Adidas Golf Company

Topics: TaylorMade-adidas, Strategic management, Adidas Pages: 14 (4038 words) Published: November 14, 2011
The Company: TaylorMade Adidas Golf Company


Accordingly, the Adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: Adidas, Reebok and TaylorMade Adidas Golf, Headquartered in Herzogenaurach, Germany, the Group has almost 30,000 employees and generated sales of more than €10 billion during the year 2006. Ideally, TaylorMade Adidas Golf, one of the largest golf club manufacturers in the world, is a subsidiary of the adidas Group. Adidas is one of the world's largest producers of sports clothing and shoes with sales topping six billion dollars each year. Across the planet, the adidas name is synonymous with soccer, as well as high performance footwear for a vast variety of sports, including golf. At TaylorMade, we're proud to be part of such a large and successful family of sporting goods products. The worldwide resources that come as part of this association are sure to help as we continue to grow.

Furthermore, by focusing on innovation and technology, TaylorMade is the leading brand in the metal woods category and the market leader in the hybrid and fairway woods categories in the world’s biggest golf market, the USA. Going forward, strategic priorities for TaylorMade brand are to further advance TaylorMade as the No. 1 driver brand on the world’s major professional golf tours, to extend the position as the leading driver, fairway wood and hybrid brand on the PGA Tour and to promote as supplier of premium, tour-quality golf balls. Across all brands, there is focus on increasing awareness and visibility, providing clear and consistent messaging and supporting each product at point sale. Furthermore, there is promotion of performance culture throughout the organization and through the creation of motivational work environment, there ensure that our Group becomes learning organization driven by the desire for continuous improvement. The utilizing of advanced technology is visible and such cultural diversity of the workforce as committed to understanding, valuing and incorporating growing diversity of global marketplace into corporate culture of the adidas Group. TaylorMade-adidas Golf continually strives to adhere to that tenet by designing and developing industry-leading equipment, utilizing an array of sophisticated tools to improve existing technologies and introduce revolutionary new ones. TaylorMade-adidas Golf do incur stronger consumer and customer relationships, gaining valuable marketplace insight and reducing the cost of consumer service operations such as by utilizing KANA`s web solutions and that made Adidas Golf gain better understanding of consumer issues, significantly improved response times, reduced staffing, and created an effective conduit for an ongoing dialogue with its consumers.


Amicably, one of key strengths of group structure lies in the diversity and breadth provided by such portfolio of brands. The brands share common commitment to performance, technological innovation and design and to offering customized products and distribution. The brand has distinct identity, which is clearly focused to meet the needs of specific segment within the sporting goods market as differentiation is crucial and helps maximize impact with consumers Then, such income generating strategies and tactics is relevant to Taylor-made Adidas Golf Company as well as good company management and culture in such business operations and governance. If there is more than one theory or model, I prefer working with such organization theory that will have strong basis for the company’s foundation in its business process and management ways.

In authority, the company values and respects the essence of the business in such professionalism in its management operations as focused on quality branding and product integration from...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • adidas company Essay
  • Callaway Golf Company Essay
  • Adidas: Company Description Research Paper
  • Company Law Essay
  • Companies Essay
  • The Company Essay
  • Callaway Golf Company History Essay
  • Adidas Company Essay

Become a StudyMode Member

Sign Up - It's Free