Chapter 09 Creative Strategy: Implementation and Evaluation Answer Key Multiple Choice Questions 1. (p. 293) The agency that developed the ‘Jack-in-the-Box’ fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years‚ thereby creating a(n): A. advertising appeal. B. creative plan. C. marketing plan. D. sales approach. E. sales presentation. The advertising appeal refers to the approach used to attract
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Chapter 16: Mobile Marketing and Related Developments MULTIPLE CHOICE 1. The adoption stage in which a new product has become a part of the user’s lifestyle is called: a. permanent adoption. b. loyalty. c. internalization. ANS: C REF: p. 441 2. ________ is a product characteristic that determines ease of adoption. a. Relative advantage b. Sustainable advantage c. Substitutability ANS: A REF: p. 441 3. Among the strategic implications of pervasive computing
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COMPREHENSIVE EXAMINATION E PART 5 (Chapters 18-21) Approximate Problem Topic Time E-I Long-Term Contracts. 15 min. E-II Installment Sales Method. 20 min. E-III Deferred Income Taxes. 25 min. E-IV Pensions. 15 min. E-V Leases. 25 min. 100 min. Problem E-I — Long-Term Contracts. Edwards Company contracted on 4/1/14 to construct a building for $2‚400‚000. The project was completed in 2016. Additional data follow: 2014 2015 2016 Costs incurred
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PART IV Managing the Risks of Multinational Operations Chapter 9 The Rationale for Hedging Currency Risk True/False 1. In a perfect financial market‚ financial contracts are zero-NPV investments. ANS: True. 2. If hedging currency risk is to add value to the stakeholders of the firm‚ then hedging must impact either expected future cash flows or the cost of capital or both. ANS: True. 3. If financial markets are informationally efficient‚ then corporate financial policy is
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Test Bank for Chapter 4 Problem 4-1: Work through the simplex method (in algebraic form) step by step to solve the following problem. Maximize Z = x1 + 2x2 + 2x3‚ subject to 5x1 + 2x2 + 3x3 ≤ 15 x1 + 4x2 + 2x3 ≤ 12 2x1 + x3 ≤ 8 and x1 ≥ 0‚ x2 ≥ 0‚ x3 ≥ 0. Solution for Problem 4-1: We introduce x4‚ x5‚ and x6 as slack variables for the respective functional constraints. The augmented form of the problem then is Maximize Z = x1 + 2 x2 + 2 x3‚ subject to
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Chapter 1 Introduction to Operations Management True/False 1. Operations managers are responsible for assessing consumer wants and needs and selling and promoting the organization’s goods or services. Answer: False Page: 4 Difficulty: Easy 2. Often‚ the collective success or failure of companies’ operations functions will impact the ability of a nation to compete with other nations. Answer: True Page: 4 Difficulty: Easy 3. Companies are either producing
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Chapter 12 Managing and Pricing Deposit Services Fill in the Blank Questions 1. A(n) _________________________ requires the bank to honor withdrawals immediately upon request. Answer: demand deposit 2. A(n) _________________________ is an interest bearing checking account and gives the bank the right to insist on prior notice before customer withdrawals can be honored. Answer: Negotiable order of withdrawal (NOW) 3. A(n) _________________________ is a short-maturity
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dependable‚ and flexible in design and features and is of high technical quality‚ overall service could be rated “poor” by a customer who demands a different mix of features and attributes. It is often best not to be fastest to the market‚ but to be the best firm in the market as judged by the ultimate customer. 3. What are the major priorities associated with operations strategy? How has their relationship to each other changed over the years? The four major imperatives are cost‚ quality‚ delivery
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tangible-dominant; intangible-dominant c. low; high d. reliable; unreliable e. prepared; unprepared (b; Easy; p. 14) 5. Firms’ market offerings are divided into ____________ and ____________ elements. a. core product; supplementary service b. marketing; management c. product; delivery d. service; delivery e. planning; delivery (a; Moderate; p. 15) 6. Customers being turned away or having to wait is an implication of which aspect of services? a. People may be a part of the service experience. b. Intangible
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REVIEW QUESTIONS INTERNATIONAL BUSINESS CHAPTER 1 - GLOBALIZATION Review Question 1 The shift toward a more integrated and interdependent world economy is referred to as a) economic integration b) economic interdependency c) globalization d) internationalization Review Question 2 The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization
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