Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
Premium International trade World Trade Organization Free trade
1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
Premium Marketing
consumer and the brand. Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby‚ 1979‚ also seen in Reis&Patrick‚ 1996). In context of Marketing‚ it is a variable which develops relationship between brand and its customer on the basis of psychological‚ functional and sentimental relevance of the brand. For example‚ consumers can get attached to a brand which reinforces one’s desired image
Premium Marketing
managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9
Premium Product life cycle management New product development Product management
implement the system. 1.2) Scope: This system allows the bank employee to maintain a record of all the customers who have account in the bank. With the help of this system‚ the employee should be in a position to search the records of a particular customer‚ provide him detailed account information and delete and update the customer information as and when required. 1.3) Overview: This system provides an easy solution to the bank employee to maintain customer as well as employee records and
Premium Requirements analysis Requirement
Marketing implementation‚ the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives. Evaluating and Controlling the Marketing Process To deal with the many surprises that occur during the implementation of marketing plans‚ the marketing department has to monitor and control marketing activities continuously. The lists of four types of marketing control needed by companies are: annual
Premium Marketing Sales
* Home * Business * Small Business Information * Marketing * Marketing management Marketing/Marketing management Advertisement Expert: Leo Lingham - 10/7/2009 Question Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible. 1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines
Premium Marketing
4. All promotions are designed to either inform‚ persuade‚ or reinforce the target audience. g. True h. False 5. The promotional mix consists of: i. advertising‚ publicity‚ direct marketing‚ and personal selling j. public relations‚ direct marketing‚ personal selling‚ and publicity k. product‚ promotion‚ price‚ and place l. advertising‚ personal selling‚ sales promotion‚ and public relations m. advertising‚ telemarketing‚ public relations
Premium Marketing
customer test and preference in the context of cosmetic product on the selected Cosmetic shops around Kindondoni District. Five benefit of brand image has been discussed namely social‚ functional‚ symbolic‚ experiential and appearance enhance. Information has been obtained from 60 customers who always used the cosmetic products of selected brand. Result has shown that three brand image benefit namely functional‚ social and appearance enhance has a positive relation on customer satisfaction‚ test and preference
Premium Brand Brand management
User Glenda Mcburnie Course Spring2015-TRA3132-Purchasing Mngmnt-417278 Test Exam 2 Started 1/28/15 7:19 PM Submitted 1/28/15 9:45 PM Status Completed Attempt Score 60 out of 60 points Time Elapsed 2 hours‚ 26 minutes Results Displayed All Answers‚ Submitted Answers‚ Correct Answers Question 1 2.4 out of 2.4 points There are many benefits to using EDI. For a smaller company‚ EDI may help ________ Selected Answer: all of the above Answers: keep a valued trading partner or customer gain
Premium Answer Question