Marketing Management

Topics: International trade, World Trade Organization, Free trade Pages: 19 (5548 words) Published: June 3, 2012
Examination Paper: Marketing Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
International Marketing Management
Section A: Objective Type (30 marks)

Part One:

Multiple choices:

1. International marketing includes activities that direct the flow of goods from a. One country to one country
b. One country to another country
c. One country to multiple country
d. All of the above

2. ETC stands for
a. Expert trading companies
b. Essential trading companies
c. Export trading companies
d. None of the above

3. Till 1950-56 there was no clear exim policy and no _________ restrictions of any kind a. Import
b. Export
c. Both a) & b)
d. None of the above

4. Tariffs have been one of the classical methods of regulating ________ trade a. International
b. National
c. Domestic
d. None of the above

5. The world trade organization (WTO) was established on 1st January a. 1996
b. 1995
c. 1997
d. None of the above
 This section consists of Multiple choice questions & Short Answer type questions.  Answer all the questions.
 Part One questions carry 1 mark each & Part Two questions carry 5 marks each.

6. Export documentation is a very important area in _______ management a. International
b. Import
c. Export
d. None of the above
7. Methods of export pricing are
a. Cost plus pricing
b. Competitive pricing
c. Marginal pricing
d. All of the above

8. OCED has been a destination of a major portion of _______ exports a. Japan
b. USA
c. India
d. UK

9. Psychographic segmentation involves grouping people in terms of a. Attitudes
b. Life styles
c. Values
d. All of the above

10. Foreign direct investment would be permitted up to ________ in the development of the zones
a. 100%
b. 90%
c. 38%
d. 48%

Part Two:

1. Differentiate between domestic & international marketing. Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. With the world shrinking at a fast pace, the boundaries between nations are melting and companies are now progressing from catering to local markets to reach out to customers in different parts of the world. Marketing is a ploy that is used to attract, satisfy and retain customers. Whether done at a local level or at the global level, the fundamental concepts of marketing remain the same. Domestic Marketing

The marketing strategies that are employed to attract and influence customers within the political boundaries of a country are known as Domestic marketing. When a company caters only to local markets, even though it may be competing against foreign companies operating within the country, it is said to be involved in domestic marketing. The focus of companies is on the local customer and market only and no thought is given to overseas markets. All the product and services are produced keeping in mind local customers only. International Marketing

When there are no boundaries for a company and it targets customers overseas or in another country, it is said to be engaged in international marketing. If we go by the definition of marketing given above, the process becomes multinational in this case. As such, and in a simplified way, it is nothing but application of marketing principles across countries. Here it is interesting to note that the techniques used in international marketing are primarily those of the home country or the country which has the headquarters of the company. In America and Europe, many experts believe international...
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