Marketing Management

Examination Paper: Marketing Management
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM.100
International Marketing Management
Section A: Objective Type (30 marks)

Part One:

Multiple choices:

1. International marketing includes activities that direct the flow of goods from
a. One country to one country
b. One country to another country
c. One country to multiple country
d. All of the above

2. ETC stands for
a. Expert trading companies
b. Essential trading companies
c. Export trading companies
d. None of the above

3. Till 1950-56 there was no clear exim policy and no _________ restrictions of any kind
a. Import
b. Export
c. Both a) & b)
d. None of the above

4. Tariffs have been one of the classical methods of regulating ________ trade
a. International
b. National
c. Domestic
d. None of the above

5. The world trade organization (WTO) was established on 1st January
a. 1996
b. 1995
c. 1997
d. None of the above
 This section consists of Multiple choice questions & Short Answer type questions.
 Answer all the questions.
 Part One questions carry 1 mark each & Part Two questions carry 5 marks each.

6. Export documentation is a very important area in _______ management
a. International
b. Import
c. Export
d. None of the above
7. Methods of export pricing are
a. Cost plus pricing
b. Competitive pricing
c. Marginal pricing
d. All of the above

8. OCED has been a destination of a major portion of _______ exports
a. Japan
b. USA
c. India
d. UK

9. Psychographic segmentation involves grouping people in terms of
a. Attitudes
b. Life styles
c. Values
d. All of the above

10. Foreign direct investment would be permitted up to ________ in the development of the zones a. 100%
b. 90%
c. 38%
d. 48%

Part Two:

1. Differentiate between domestic & international marketing.
Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral