Marketing Management
INTRODUCTION- HISTORY AND BACKGROUND
Our vision is to create and develop images for our clients that can influence their brand value in the eyes of the customers.
To create a positive image for our Customer’s brand, we facilitate trust, quality expertise, and self-connection in our image categories. The purpose of image communication is to act as a tool for creating a bond between consumer and the brand.
Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby, 1979, also seen in Reis&Patrick, 1996). In context of Marketing, it is a variable which develops relationship between brand and its customer on the basis of psychological, functional and sentimental relevance of the brand. For example, consumers can get attached to a brand which reinforces one’s desired image, renders a perception of connectivity with a group, etc. Mostly people relate themselves or feel associated with celebrities and sports.
Positive image communication allows our customers to create loyalty patronage, competitive substitute resistance and forgiveness of mishap for their brand. This brand communication helps our customers to position their brand in a manner that influences their consumers to do Time Investment (e.g. -Spent time to search for products or services of the brand), Monetary Investment (e.g. - consumers pay a price premium willingly) and Stature Investment (e.g. - consumers refers and publicise product/services of the brands by the word of mouth voluntarily). (Lynn R. Kahle, Chung-Hyun Kim, 2006).
Nowadays the companies have turned towards image marketing in order to win a place in the mind of their customers. An image can carry social values, beliefs and cultural assumptions. Advertisement has been highly expressive nowadays as relating to the feeling of the customers. This acts as a competitive advantage for the reputation and the image of the brand.
Our vision is to create and develop images for our clients that can influence their brand value in the eyes of the customers.
To create a positive image for our Customer’s brand, we facilitate trust, quality expertise, and self-connection in our image categories. The purpose of image communication is to act as a tool for creating a bond between consumer and the brand.
Positive brand image results to attachment which is described in psychology as one’s inherent needs to establish and sustain an emotional bonding with others. (Bowelby, 1979, also seen in Reis&Patrick, 1996). In context of Marketing, it is a variable which develops relationship between brand and its customer on the basis of psychological, functional and sentimental relevance of the brand. For example, consumers can get attached to a brand which reinforces one’s desired image, renders a perception of connectivity with a group, etc. Mostly people relate themselves or feel associated with celebrities and sports.
Positive image communication allows our customers to create loyalty patronage, competitive substitute resistance and forgiveness of mishap for their brand. This brand communication helps our customers to position their brand in a manner that influences their consumers to do Time Investment (e.g. -Spent time to search for products or services of the brand), Monetary Investment (e.g. - consumers pay a price premium willingly) and Stature Investment (e.g. - consumers refers and publicise product/services of the brands by the word of mouth voluntarily). (Lynn R. Kahle, Chung-Hyun Kim, 2006).
Nowadays the companies have turned towards image marketing in order to win a place in the mind of their customers. An image can carry social values, beliefs and cultural assumptions. Advertisement has been highly expressive nowadays as relating to the feeling of the customers. This acts as a competitive advantage for the reputation and the image of the brand.