Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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The target market for Reese’s Pops Cereal is divided into two age groups‚ six to 17 and 34 to 48. When focusing on a younger‚ dependent segment you also need to target the segment that is making purchase decisions for them. We believe these two market segments are the best to target because the product appeals to both a younger demographic‚ with its candy-like taste and being a fun‚ easy breakfast option that they can make for themselves‚ and also to the adult segment‚ because it is a healthy choice
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Creativity‚ Technology and Innovation 4BUS1013 2011/12 Semester B Module Leader: Hajni Handler 1. Contact details for the module leaders (and teaching team) |Name |Room |Phone extension|E mail address |Office hours | |Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am | |Leonor Silva de Mattos |M218 | |l
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2(February 2012) ISSN: 2250-057X CAR MARKET AND BUYING BEHAVIOR- A STUDY OF CONSUMER PERCEPTION Nikhil Monga Assistant Professor & HOD‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee Dr. Bhuvnender Chaudhary Dean‚ Phonics Group of Institution‚ Roorkee Saurabh Tripathi Assistant Professor‚ Department of Management Studies‚ Phonics Group of Institutions‚ Roorkee ABSTRACT The automobile industry today is the most lucrative industry. Due to the increase in disposable
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A REPORT ON Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja A Report on: Analysis of Car Industry in India on the Basis of Consumer Preferences By: Chirag Pahuja 07BS1104 A Report submitted in partial fulfillment of the requirement of MBA Program of ICFAI BUSINESS SCHOOL Faculty Guide: Prof. Sreeja Bhattacharya ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks
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Car Industry Porters 5 Force Porter (1980) illustrates in this analytical tool 5 variables that determine the attractiveness of an industry for organisations in terms of profitability in their immediate environment. Using the forces in this model we can analyse how attractive the global car industry is to enter‚ the 5 forces are as follows. The threat of potential new entrants High barriers to entry is one of the determinants of whether a firm can enter into the industry or not‚ the
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