The target market for Fitness Network is the youth, students, and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth, they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it is something that is healthy and not a waste of money. The working population also is a very important group because firstly they are financially independent and they are at a stage where they want to be fit and look good. Moreover it is now a trend in Singapore to go to gyms and the majority of the younger population if not going to a gym, aspires to go to gyms so that they can keep fit and look good according to the trend.
The Singapore government also plays an important part in attracting people to join the gym. This is because the Singaporean government always promotes a healthy lifestyle to the population. Also not forgetting the Singaporeans is very pro- government and they are more likely to obey the government. Singapore is an overall clean country where the Singaporeans are very health conscious and most of the population is involved in some form of sports. Moreover it is now a trend in Singapore to go to gyms and the majority of the younger population if not going to a gym, aspires to go to gyms so that they can keep fit and look good according to the trend.
Another very important target market is the housewives. This group should not be neglected; this is because after years of being in the business Fitness Network loyal customers are always this group. Housewives are a perfect target, why? This is because they have a lot of in their hands and most of them are at an age where it is hard for them to maintain a figure. That is why they are pressured to join a... [continues]
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"Target Market." StudyMode.com. 08, 2006. Accessed 08, 2006. http://www.studymode.com/essays/Target-Market-93857.html.