A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TITAN WATCHES By THOMACHAN BABU (Reg. No. 35103315) A PROJECT REPORT Submitted to the Department of MASTER OF BUSINESS ADMINISTRATION in the FACULTY OF ENGINEERING & TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN SCHOOL OF MANAGEMENT S.R.M. ENGINEERING COLLEGE S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY (DEEMED UNIVERSITY) MAY 2005 BONAFIED CERTIFICATE Certified
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Research Proposal for OMEGA Watches Executive summary: This paper investigates into the brand equity of a Swiss company Omega .This research has been taken up as a measure to investigate into the preferences of Indian people in the luxury watch segment. In this paper‚ the comparison has been made across three categories- luxury quotient‚ brand preference and quality. An interpretation will be established along with the data collected from 100 respondents in quantitative research.Convenient
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analog electronic watches with a choice of over 150 designs. The company was promoted jointly by Questar Investments‚ Ltd.‚ a Tata Company with its associates Tata Sons‚ Ltd.‚ and Tata Press‚ Ltd.‚ and Tamil Nadu Industrial Development Corporation‚ Ltd. (TIDCO). The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs. - The Company undertook to set up a plant for the manufacture of quartz analog electronic watches in the State
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Titan Watches for Men Titan has been in business since long and has manufactured over 100 million watches. The company has now more than 0 million customers which is increasing every second. The year 2001 was a landmark in the company’s journey when a survey conducted by Brand Equity rated Titan as the Most Admired Brand in India. This was perhaps a fitting tribute to the Indian man and the Indian watch industry‚ as it revolutionized the watch market and brought forth new benchmarks in design
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lot of similes and figurative language to make their word play more interesting and make it enjoyable music. M The rap song Rolex performed by duo Ayo and Teo and written by Ogleoo and Shmateo consists of the artists expressing their love for a watch they adored. The song starts off with the hook. The first line of the hook alludes that they would like to obtain a Rolex watch.
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Contents : Contents Product Classification Market Segmentation Market Strategy Marketing of Rolex Background of Rolex watch Channel Distribution & Promotion Background of watch : Background of watch It is difficult to imagine a world without clocks. People in the modern economy depends on the ability to measure time. Switzerland & Watch : Switzerland & Watch Watch making in Switzerland was introduced in the middle of the sixteenth century by the Huguenots. Around 1785 some 2000 persons
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Ready to Wear Analysis: Watches Watches evolved from portable spring driven clocks‚ these watches first came about in the 15th century in Europe. Watches are portable time pieces that were made possible by the invention on mainspring. In 1868 Patek Philippe invented the very first wrist watch for Countess Koscowicz of Hungary. In 1880 Constant Girard industrialized the concept of wrist watches that were geared toward German naval officers. At this time 2‚000 wrist watches were produced‚ this
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1/24/2011 |Team B3 | |Anees P S | |Vineeth Vijayakumar | |Vineeth A
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scenario‚ a company has to market itself well. Among those marketing strategy applied by the companies‚ one is STP (segmentation‚ targeting‚ positioning) ANALYSIS. Here‚ STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches‚ the company’s products attract the classes and masses both. The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial
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Jewelry Industry – Luxury Watches Section 2 – Group Number 7 Group Members: 250556161 250517768 250572192 250568255 250582064 Executive Summary Rolex is currently facing a problem in their brand positioning in the U.S. luxury watch market. In the years following the 2008 recession‚ Rolex’s competitors Breitling and Omega have outpaced them in market share growth. This report aims to analyze the reasons behind this decline and to provide a recommendation for Rolex to reaffirm position
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