Marketing and Rolex Watch Channel

Topics: Marketing, Brand management, Marketing management Pages: 3 (568 words) Published: February 21, 2011
Contents :
Contents Product Classification Market Segmentation Market Strategy Marketing of Rolex Background of Rolex watch Channel Distribution & Promotion

Background of watch :
Background of watch It is difficult to imagine a world without clocks. People in the modern economy depends on the ability to measure time.

Switzerland & Watch :
Switzerland & Watch Watch making in Switzerland was introduced in the middle of the sixteenth century by the Huguenots. Around 1785 some 2000 persons worked in the watch making industry of Geneva The late seventeenth and the late eighteenth centuries, the center if the world watch industry was Britain. By 1901 Switzerland was again the most efficient producer of mechanical watches. 1993 World Production of Watch and Movement in Value (Millions Swiss Francs)

Hans Wilsdorf & Rolex :
Hans Wilsdorf & Rolex

Branding :
Branding Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. The brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of The business.

Brand Development :
Brand Development

Rolex as a Brand :
Rolex as a Brand Rolex can Build a strong Brand Image by :

Marketing strategy :
Marketing strategy The following Marketing Strategy Rolex follow to get a sustainable position in the market:

SWOT of Rolex :
SWOT of Rolex

Slide 12:
Rolex in Mind Space Swiss Made Brand Ambassador Luxury Market Fashion Exclusive Customer Luxury Adventure Prestige Sports Bond 007

Market Segment :
Market Segment

Slide 14:
Competitive Analysis

Market positioning :
Market positioning Graph of World Growth of using Swiss watch

Product Classification :
Product Classification EXPLORER: With 24-hour red auxiliary needle, To facilitate night...
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