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Rolex Study on Customer Perception

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Rolex Study on Customer Perception
1/24/2011

|Team B3 |
|Anees P S |
|Vineeth Vijayakumar |
|Vineeth A |
|Gopakumar P K |
|Reshma G |
|Ron Varghese |
|Praveen Prakash |
|Vivek Avanoor |
|B Rakesh |
|Madhurima Bhowmick |
|Christopher Kurian |

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Brand

What is a Brand?

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand is the identity of a specific product, service, or business. The word
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