Part Four Project Redesigning Business Processes for Healthlite Yogurt Company 599 Healthlite Yogurt Company‚ a U.S. market leader in yogurt and related health products‚ is experiencing sharp growing pains. Healthlite’s sales have tripled over the past five years. However‚ new local competitors‚ offering fast delivery from local production centers and lower prices‚ are challenging Healthlite for retail shelf space with a bevy of new products. Healthlite needs to justify its share of shelf
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Soft-Serve Frozen Yogurt In 1994‚ General Mills Incorporated‚ a $6 billion consumer goods company‚ acquired Colombo Frozen Yogurt. General Mills Inc. (GMI) believed they could add Colombo frozen yogurt to their existing product lineup to increase net sales with little addition in marketing cost. Frozen yogurt is sold through two distinct segments – independent shops and impulse locations such as cafeterias‚ colleges‚ and buffets. Frozen yogurt is the main business for the shops whereas yogurt is incremental
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fitness. These days‚ consumers are more inclined towards healthy options. With this said change in culture‚ frozen yogurt was able to adapt and provides consumers with a healthy alternative that can cater to various taste preferences. Yogurt is known to be sour in nature. Many companies have been able to maintain its flavor but at the same time were able to alter the generic taste of yogurt that satisfies various types of consumers. Since this topic is new in nature‚ the researchers decided to further
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a. 1‚000.00 1‚300.00 $ 1‚690.00 $ 2‚197.00 $ 2‚856.10 b. 860.00% 213.54% 125.25% 79.06% 860.00% 449.00% 308.00% 232.00% c. 1.0 9.6 30.1 67.8 121.4 a. 1‚000.00 1‚300.00 $ 1‚690.00 $ 2‚197.00 $ 2‚856.10 0.10% 0.74% 1.78% 3.09% 4.25% d.
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Case 5-2 Columbo Soft-Serve Frozen Yogurt In 1994 General Mills Incorporated (GMI) acquired Columbo Frozen Yogurt in an attempt to expand their existing product lineup as well as increase net sales while keeping marking costs relatively the same. Colombo Yogurt Company has a long history of producing frozen yogurt having been in the business since the early 1980’s. Sales of their frozen yogurt is typically sold through two separate and distinct segments‚ independent shops that cater specifically
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5- 2 Colombo Soft-Serve Frozen Yogurt 1. Briefly summarize Colombo’s competitive environment and General Mills’ strategy in response to that environment. • Competitive environment: o franchise operations such as TCBY and Freshens streamlined frozen yogurt business causing it to be: more efficient to operate easier marketing cost effective o Foodservice operators (Impulse locations) began offering soft-serve yogurt o Caused independent yogurt shops (Colombo Soft-Serve primary clientele
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YOGURT INTRODUCTION There are thousands of microorganisms present at almost every surface. Some of them are pathogenic which causes diseases but most of them are useful especially in the food industry (Lasztity‚ n.d.). Microorganisms have been used for preparing food products such as cheese‚ bread‚ yogurt‚ etc‚ for a long period of time without even knowing that the process involves fermentation of the starting material (Pai‚ 2003). Fermentation is the process of utilizing nutrients anaerobically
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PROJECT REPORT ON “COCOBERRY” - A FROZEN YOGURT CHAIN INTRODUCTION TO THE CONCEPT Amongst the educated and the cosmopolitans in the city of Kolkata‚ there is a sharp increase in the number of people who will go any limits to make sure they live healthy and eat healthy. With the rise in variety of food options at every nook and corner of the city‚ there is a cry for healthy food‚ which very less restaurants and eateries can provide. Food providers are more and more concentrating on the taste
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POLITICAL: #1 issue - dairy production dairy production is directly proportional to yogurt production There is a nearing "Yogurt Summit" to be held at Albany‚ Greece on the 15th of August. At the summit‚ there will be the key players in the industry and they are will be focusing on how they would increase the amount of dairy production for the yogurt producers. ECONOMIC: #2 issue - How to support dairy farms and farmers Farmers (in America) are requesting for the fixing of milk
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Strengths * Natureview produces yogurt with a family recipe that uses completely natural ingredients and is also organic. Natureview does not use milk from cows that are artificially enhanced with hormones. * Natureview yogurt has an average shelf life of 50 days‚ which is significantly higher than the competition’s shelf life. * Natureview deploys low-cost guerilla marketing. * Natureview is the leader in market share for yogurt in the Natural Foods Channel‚ holding 24%
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