CORPORATE STRATEGIC MANAGEMENT Part 1 1.1 Axiata Company profile 1.2 Company mission and Organization Chart Part 2 2.1 Axiata products Models Analysis 2.2 Ansoff Matrix 2.3 Pestle Analyis 2.4 Product life cycle 2.5 The BCG matrix(applied by the Company) 2.6 The 5 forces 2.7 The generic Strategies 2.8 Axiata Competitors(Robi) and SWOT analysis Part 3 Question 1 Question 2 Part 4 4.1 – General opinion about Axiata and suggestions Axiata Group Berhad (AXIATA) 1.1 Axiata Company
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Malaysia‚ Telekom Malaysia had a virtual monopoly on telecommunications services in Malaysia. Other than that‚ there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013‚ 019‚ 0148)‚ Maxis Communications Berhad (012‚ 017‚ 0142) and Digi Telecommunications Sdn. Bhd (016‚ 010‚ 0146‚ 014-30‚ 014-31‚ 014-32) while another minor company which is U-mobile (018). Basically the main competitive factors in the mobile services market are network
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History of Long Term Evolution (LTE) The Third Generation Partnership Project (3GPP) started on the work of Evolution of 3G Mobile System at RAN Evolution Work Shop on November 2004 in Toronto‚ Canada. They opened a work shop to all interested organization and interested parties. Proposals on evolution of Universal Terrestrial Radio Access Network (UTRAN) were presented there. High level requirements such as reduced cost per bid‚ flexibility of existing and new frequency bands‚ simplified architecture
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prevalence of the analyzed group of factors (positive or negative) in the environment and within the company: SO situation - maxi-maxi strategy. This situation applies to the company for which dominates strengths in the environment and opportunities within. This situation corresponds to the maxi-maxi strategy: strong expansion and diversified development. WO situation - mini-maxi strategy. In this situation company has the more vulnerabilities - weaknesses‚ but its environment gives more
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is AXIATA. COMPANY¶S MAIN COMPETITORS AND MARKET SHARE OF EACH PLAYER The main competitors of CELCOM are MAXIS Telecommunication. Since its inception in 1995‚ Maxis has grown from strength to strength to its current position as Malaysia¶s leading mobile operator‚ with the largest customer base of over 11 million people. Maxis have earned many accolades locally and internationally. Maxis Berhad‚ the country¶s largest mobile phone company by market shares‚ said its net profit rose 28% for the
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[pic] Introduction 2 1.1 Broad Objective 2 1.2 Specific Objectives 2 1.3 Scope 2 1.4 Methodology 3 1.5 Limitation 3 VALUES: 4 MISSION OF SUPPLY CHAIN 5 STRCTURE OF THE SUPPLY CHAIN 6 DISTRIBUTION FACILITIES: 9 KEY FIGURES DISTRIBUTION 9 MAPPING OF PRODUCT DISTRIBUTION 10 DISTRIBUTION PROCESS FLOW CHART 11 Definition-Target: 12 Addresses: 12 Target: 12 Field of application: 13 General Rules of Finished Goods Stock Cover: 13 Stock Policy / Product Life: 13 Standard
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in the metro. The ins and outs were also shown by presenting the usual business of the people who live there. And this‚ I believe‚ is how the director approached Maxi‚ the homosexual. People around him treated Maxi very differently from how the society really treats homosexuals. Normally‚ they are mistreated and disregarded‚ but with Maxi it was like everything was normal. And as the only "female" in the family‚ his brothers and father treated him as how they would have treated the woman of the house
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the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider to subscribe the new promotion from Maxis. Despite the new technologies being appear on the market however many users still did not received the latest from the company. Thus‚ information never or late reaches the customer is one of the weaknesses although implement new promotions repeatedly
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(consumer safaris) - attractive packaging - effective branding - innovative product variations -use of natural content for some products(perceived as safer) - creative and effective but cheaper advertising Products Skin Care Extraderm Maxi-Peel Exfoliant Skin White Natural Products Extract Hiyas Whitening Papaya Soap BioLink Green Papaya Hair Care Kolours Tricks Styling Gel Control Styling Lines Based on the analyses above among the 4 countries(Thailand‚ Indonesia
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SWOT has a long history as a tool of strategic and marketing analysis. No one knows who first invented SWOT analysis. It has features in strategy textbooks since at least 1972 and can now be found in textbooks on marketing and any other business disciplines. It advocates say that it can be used to gauge the degree of "fit" between the organisation’s strategies and its environment‚ and to suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses
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