Weaknesses of DIGI
(II) Weaknesses
(i) The latest information on new technologies which are seldom or late to reach the end users
First weaknesses which had been found are the latest information on new technologies which are seldom or late to reach the end users and sometimes it could be never reaching to. It also one of the major weaknesses whereby the latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package which are 200MB just RM2.00 for one week. It not only decreases the customer’s consumption while in the same way “give away” the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider to subscribe the new promotion from Maxis. Despite the new technologies being appear on the market however many users still did not received the latest from the company. Thus, information never or late reaches the customer is one of the weaknesses although implement new promotions repeatedly to fight against the rivals.
(ii) Lack of base station when compared to competitors
Furthermore, lack of base station as compared to other competitors also one of the weaknesses. This is because DiGi can only broaden its coverage area by sharing the base station with other competitors and this will lead to the restricted area to transfer the information from place to place with a lower speed as compared to competitor and there will be number of issues which will be faced include drop calls, failed to received calls, poor signal reception and also slow Internet speed. Meanwhile, lack of base station also will affect the reception of DiGi line especially the area which is located far from the base station. For example, Maxis has its own base station which located throughout in all the Malaysia and this will make the DiGi slightly inferior when
(i) The latest information on new technologies which are seldom or late to reach the end users
First weaknesses which had been found are the latest information on new technologies which are seldom or late to reach the end users and sometimes it could be never reaching to. It also one of the major weaknesses whereby the latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package which are 200MB just RM2.00 for one week. It not only decreases the customer’s consumption while in the same way “give away” the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider to subscribe the new promotion from Maxis. Despite the new technologies being appear on the market however many users still did not received the latest from the company. Thus, information never or late reaches the customer is one of the weaknesses although implement new promotions repeatedly to fight against the rivals.
(ii) Lack of base station when compared to competitors
Furthermore, lack of base station as compared to other competitors also one of the weaknesses. This is because DiGi can only broaden its coverage area by sharing the base station with other competitors and this will lead to the restricted area to transfer the information from place to place with a lower speed as compared to competitor and there will be number of issues which will be faced include drop calls, failed to received calls, poor signal reception and also slow Internet speed. Meanwhile, lack of base station also will affect the reception of DiGi line especially the area which is located far from the base station. For example, Maxis has its own base station which located throughout in all the Malaysia and this will make the DiGi slightly inferior when