Subway Profile Subway “Eat Fresh‚ Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine
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Background‚ Summary and update of the case study 2.1 – Target Market Analysis 2.12 – Primary Target Market 2.13 – Primary Target Market Demographics 2.14 – Secondary Target Markets 2.2 – SWOT Analysis 2.21 – Strengths (3 strengths) 2.22 – Weaknesses (3 Weaknesses) 2.23 – Opportunities (3 Opportunities from the macro environment analysis) 2.24 – Threats (3 Threats from the macro environment analysis) 2.3 - Competition Analysis 2.31 – Primary Competitor 2.32 – Secondary Competition 2.4
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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Table of Contents 1.0 Executive Summary……………………………………………………………2 1.1 Introduction……………………………………………………………..2 2.0 Situation Analysis……………………………………………………………...3 2.1 Competitive Analysis…………………………………………………...3 2.2 SWOT Analysis………………………………………………………4-6 2.3 P.E.S.T. Analysis………………………………………………………7. 2.4 Five Forces Analysis …………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and Philosophy…………………………………………..10 3.3 Marketing Objectives…………………………………………………
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Subject : Strategic Review and Recommendations INTRODUCTION This report examines strategic alternatives that would help owners of Livoria Sandwiches Inc. gain competitive advantage in a growing market‚ achieve its profitability target and maintain its strong reputation of having a high quality and unique product in the industry. This report provides an analysis of the company’s current situation‚ identify strategic issues and analyze strategic alternatives. These also provide recommendations as to
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organisation Subway’s internal and external environments and their impacts on this organisation. This will include a swot analysis on resources and capabilities which are a part of the internal environment and on customers‚ suppliers‚ competitors‚ pressure groups‚ economic‚ political‚ technological‚ natural environment and emerging trends in the external environment. “A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses‚ and for identifying both the Opportunities open
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and Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came to an agreement and decided to conduct an operational analysis of various Subway Restaurants throughout the Houston and Katy area. Each team member was charged with the task of visiting a Subway location near their residence. This
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it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand’s goals. In an effort to reach those goals‚ SUBWAY® outlets began franchising‚ giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened
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Snaking through the underground tunnels of Manhattan‚ running express through the busy life of the Manhattan bridge into the light of the past in Brooklyn via the Brighton Beach service line‚ the Q subway line goes through the exuberant life of various different neighborhoods. Many of these neighborhoods provide a picturesque experience of the diversity in New York City. Many of those neighborhoods include: Upper East Side‚ Midtown Manhattan‚ Union Square‚ SoHo‚ Downtown Brooklyn‚ Flatbush‚ Ditmas
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management has decided to do a SWOT Analysis of the following areas-: (1) Customers‚ (2) Suppliers‚ (3) Competitors and (4) Intermediaries. (a) What does the term SWOT Analysis mean? (4 marks) (b) Identify and outline the impact on the company’s operations of the TWO trends in EACH of the four areas identified above. (21 marks) (a) In order to develop a marketing plan or strategy which can identify preferred and likely directions‚ the firm can conduct a SWOT Analysis which is a general and quick
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