Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its products in the business
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of enterprises that are active in the market: branded fast-food restaurants‚ independently owned businesses and traditional takeaway outlets. The major chains in the UK are Greggs‚ McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Kentucky Fried Chicken (KFC) and Pizza Hut. In spite of the economic crisis‚ the overall fast-food and home-delivery industry has remained resilient. The good value and convenience that this type of restaurant offers makes it popular among consumers in the UK. When eating
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THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net
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For years‚ Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically‚ Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps‚ the patron earned a free meal. Unfortunately‚ Subway had to discontinue the Sub Club‚ much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting
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Marketing Strategy Report of Panda Restaurant Group Abstract: As the largest and fastest growing Asian restaurant company in U.S.‚ main business of Panda Restaurant Group Inn. covers 39 states or region. In the period of fast expansion‚ PRG always keeps its traditional features and carries out the modern corporation management. However‚ PRG also faces so many challenges caused by diverse cultures and market changes. This research provides marketing strategies for PRG after the analysis of External
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What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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1 McDonald’s vs. Subway Convenience or Health Darlene Freeman University Composition and Communication 1 August‚ 23‚ 2012 Karen Robinson
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Subway Restaurant Overview Our organisational analysis focuses on Subway Corporation‚ a submarine sandwich Franchise which is the fastest growing fast food franchise in the world. The Subway headquarters is registered and operates in Connecticut USA. In 1965 Subway a private company owned by Fred Deluca set a goal of having 32 stores in 10 years. With only16 submarine sandwich shops operating in 1974‚ Mr. Delica realized that his goals were unachievable and decided to Franchise his stores
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Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities‚ both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business
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Restaurants may be classified or distinguished in many different ways. The primary factors are usually the food itself (e.g. vegetarian‚ seafood‚ steak); the cuisine (e.g. Italian‚ Chinese‚ Indian‚ French‚ Thai) and/or the style of offering (e.g. tapas bar‚ a sushi train‚ a tastet restaurant‚ a buffet restaurant or a yum cha restaurant). Beyond this‚ restaurants may differentiate themselves on factors including speed (see fast food)‚ formality‚ location‚ cost‚ service‚ or novelty themes (such as
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