A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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transportation system to serve its residents. Everyday Cincinnati encounters hundreds of commuters‚ residents‚ shoppers‚ and unbeknownst to most‚ right below all the hustle and bustle rests seven miles of ruined tunnel and six subway stops‚ America’s longest derelict subway‚ the Cincinnati Subway. Decades later‚ the underground tunnels are silent with tracks fading into the shadows‚ looking as though time is frozen. Stations remain untouched as they anticipate the arrival of commuters that will never disembark
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2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
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The subway system adds a positive quality to New York City. Some even say riding the subway is an exciting experience because it is a public space where to meet other New Yorkers on a one to one level. Do you agree or disagree with the previous statement? Give reasons for your response. Yes‚ I agree that “the subway system adds a positive quality to New York City.” In New York‚ millions of people are riding the subway in a day because it is easy‚ convenient and reliable. One can easily visit anywhere
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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Alexander Han Ms. Friedlander English 10 Honors‚ Pd.7 12 May 2011 Subway Station Standing in the subway station‚ people start to appreciate the place; almost to enjoy it. A boy looks at the lighting; a row of meager light bulbs‚ coated with filth‚ unscreened and bewitched to a yellow‚ stretched toward the black mouth of the tunnel‚ as though it were a bolt hole in an abandoned coal mine. Then he lingers‚ with zest‚ on the walls and ceilings‚ lavatory tiles which had been white about
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projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained the ultimate men’s bathing bar. Lifebuoy in India Lifebuoy in India in 1960s and 1970s promoted health‚ hygiene and an active lifestyle. This active lifestyle and health was
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they lend themselves well to being compared and contrasted. I will compare and contrast George Tooker’s The Subway‚ and Cyril E. Power’s The Tube Train. George Tooker’s The Subway is a haunting yet beautiful piece. Painted using the egg tempera method‚ it is stunning for its strategic usage of warm colors. The intention of Tooker’s painting is to portray such a familiar scene as a subway as ominous and anxiety inducing. For example‚ the stares of the men at the central female figure as well as the
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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