"Subway Positioning Statement" Essays and Research Papers

  • Subway Positioning Statement

    How to Write a Brand Positioning Statement The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds, and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding Strategy Insider where he said: “I have never seen a great...

    Brand, Brand management, Brands 1232  Words | 4  Pages

  • Subway

    The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders...

    Brand, Ciabatta, Fast food 443  Words | 3  Pages

  • Subway

    ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend, Dr.Peter Buck, who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport, Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964, they had only 16 stores. They realized that they would not be able...

    Burger King, Economics, Fast food 1923  Words | 5  Pages

  • subway

    food chain, a subsidiary of Yum! Brands Inc., the world’s largest restaurant company. It was founded in Wichita, Kansas, USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters, soups, salads, sandwiches, Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed (CHAMPS)...

    Fast food, Fast food restaurant, Hamburger 738  Words | 3  Pages

  • On the Subway

    Thesis: Sharon Olds in, On the Subway, organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy, which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines, Olds presents the setting of the subway car, and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy, “His feet are huge, in...

    Black people, Metaphor, Race 844  Words | 3  Pages

  • Positioning

    Positioning is the place where someone or something is, especially in relation to other objects and places. In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.(Wikipedia,2012) However, it is important for the contemporary age, whichever aspect is in life. By looking at marketing segmentation, marketing targeting and marketing positioning from DOVE® Chocolate which...

    Market segmentation, Marketing, Marketing management 1135  Words | 4  Pages

  • Positioning

    POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to the competition Brand should be perceived as different from competitors by consumers EFFECTIVE POSITIONING Meaningful to consumers Credible/believable Unique to your brand Durable over time FOCUS OF POSITIONING Attributes and benefits of the product Competition Product user Product use or application Product class Cultural symbols Jet Blue Airways Focus on the benefits of Jet Blue ...

    Brand, Brand equity, Brand management 531  Words | 5  Pages

  • Subway Sandwiches

    Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the category is not what is use to be. Subway's rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared...

    Fast food, Fast Food Nation, Fred De Luca 934  Words | 3  Pages

  • Subway Assignment

    Subway Profile Subway “Eat Fresh, Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine...

    Ciabatta, Fast food, Franchising 973  Words | 4  Pages

  • subway analysis

    1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete's Subway in Bridgeport, Connecticut. Subway didn't start franchising until 1974, when its first franchise place situated in Wallingford, Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford, Connecticut ( Retailindustry.about.com , 1965)  Presently, the SUBWAY® brand is the well-known submarine sandwich...

    Customer service, Fast food, Fast Food Nation 1844  Words | 6  Pages

  • Subway Analysis

     Business Organization Selection: Subway has now become the world’s largest fast food chain in the world, overpassing McDonalds with over 39,500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca, this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1,000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling...

    Fast food, Fast Food Nation, Franchise 2275  Words | 7  Pages

  • Product positioning

    Positioning Positioning is an essential part of launching your product and company in the market. The termpositioning” should be viewed both as a verb and a noun. As a verb, it can be defined as deploying a set of tools and processes used to influence and control the market’s perception of your product or company in relation to any competing alternatives. As a noun, it can be defined as an attribute or condition associated with your product. Nevertheless, positioning is not what your company...

    Consultative selling, Customer service, Good 736  Words | 3  Pages

  • Torontos Subway

        Toronto’s Subway- Time to Expand All over the world, underground subway systems are relied on by millions of commuters to get to where they need to be on a daily basis. Large cities are defined by their public transit system and in many cities they are the “go to” method of transportation through the city. In New York City (NYC), the fastest way to commute is by underground subway and the NYC subway transports about 7.5 million people every day. There are many benefits from having a very...

    GO Transit, Greater Toronto Area, New York City 1118  Words | 4  Pages

  • Brand Positioning

    resources » brandeopedia - your virtual marketing encylopedia » marketing Positioning Statement View Email history Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand. A well-constructed positioning statement is an invaluable means of bringing focus and clarity to the development...

    Advertising, Brand, Brand management 1002  Words | 6  Pages

  • Subway Case Analysis

    Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry, competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born. Fred DeLuca...

    Ciabatta, Fast food, Hamburger 1291  Words | 4  Pages

  • Ontela Positioning

    5. Develop a positioning statement for your selected target customer(s) that defines the key benefits of the PicDeck service and how the service is differentiated from alternatives that customers might consider. As to every other company trying to develop and achieve competitive advantage over its rivals in times of rapid technological changes and uncertainty, it is a big challenge to Ontela to live up to the expectations. The demands of consumers of technologically innovative goods are becoming...

    Customer, Good, Marketing 1335  Words | 3  Pages

  • Subway Marketing Plan

    SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates, Inc. Subway was founded by Peter Buck and Fred Deluca, with its first restaurant being set up in Bridgeport, U.S in 1965. The franchise runs 38,813 restaurants in 99 countries. Today, the SUBWAY brand is the world's largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. ...

    Fast food, Fast Food Nation, Fast food restaurant 1397  Words | 6  Pages

  • Subway Swot Analysis

    Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33,246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared...

    Fast food, Fast Food Nation, Fast food restaurant 889  Words | 3  Pages

  • Subway-- Operations Management

    The Subway sandwich chain is the largest restaurant operation in the world, as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald's for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald's might bypass. In its clarity, simplicity, and achievability, the Subway restaurants have one of the best mission statements in the U.S....

    Fast food, Fast Food Nation, Quiznos 1883  Words | 5  Pages

  • Brand Positioning

    . POSITIONING Suppose we are asked, ‘who makes the best instant coffee?’ Next , we are asked, “who makes the next best?’ there can be a number of brands which are next best, but only one brand that is the best. In a number of product categories like TVs, cars, personal computers, paints, razorblades, soaps and so on, we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising...

    Brand, Brand equity, Brand management 2122  Words | 6  Pages

  • Subway Case Analysis

    TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates...

    Competition, Fast food, Fast Food Nation 1225  Words | 5  Pages

  • Subway: Marketing and Busy Ants Segment

    Introduction Subway is a fast food restaurant that was established in 1956 and is now amongst the top franchise restaurants in the world. The mission of Subway is to delight each customer with their value through the fresh, delicious, made-to-order sandwiches and exceptional experience (Subway, 2010). This essay highlights how Subway positions its product in the market. Market Segmentation Individuals in the market have different behaviours and needs. Therefore, to serve them, there is a need for...

    Fast food, Fast food restaurant, Hamburger 1243  Words | 5  Pages

  • Positioning Strategy

    Introduction: Product positioning is closely related to market segment focus (Berry, 2008). Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. Products in the same category can be positioned in many different ways. Below are three examples of different positioning strategies for hair care products. Advertisement (1): ASIENCE Deep Nourish ASIENCE Shampoo Deep Nourish is specially formulated for Asian hair that is...

    Brand management, Hair, Hair care 1499  Words | 5  Pages

  • Marketing and Subway Restaurants Subway

    relationships. Companies tend get themselves in deep problems because they fail to remember the service they are there to provide and to whom they are providing it to. SUBWAY RESTAURANTS Subway is an American restaurant that primarily sells sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world and they are one of the world’s largest restaurant chains there is, in terms of number of locations. They have become...

    Business, Business school, Harvard Business Review 945  Words | 4  Pages

  • Fast Food and Subway

    increasingly by foreign businesses. Subway is one of the earlier merchants use franchising way to enter into the Chinese market. Although the Chinese market is huge and full of potential, it also needs to face many threats. Intellectual property issues pose a big threat to the franchising of Subway. China's IPR legal system is not complete. So that Subway should cooperate with the Government, and then have more self-enhance protection of intellectual property. Subway franchising has its own advantage...

    Business model, Copyright, Fast food 2159  Words | 7  Pages

  • Target Market Positioning Statement

    product is aimed at. Positioning Statement Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product. The more intense a positioning strategy, typically the more effective the marketing strategy is for a company. A good positioning strategy elevates the...

    Advertising, Brand, Brand management 404  Words | 2  Pages

  • compare "The tube train" and "subway"

    they lend themselves well to being compared and contrasted. I will compare and contrast George Tooker's The Subway, and Cyril E. Power's The Tube Train. George Tooker's The Subway is a haunting yet beautiful piece. Painted using the egg tempera method, it is stunning for its strategic usage of warm colors. The intention of Tooker's painting is to portray such a familiar scene as a subway as ominous and anxiety inducing. For example, the stares of the men at the central female figure as well as the...

    Color, Color theory, New York City Subway 1490  Words | 4  Pages

  • Why Franchise? Why Subway

    build it up to a manageable level and sell it on as an asset. Why Subway. Subway is a franchise fast food restaurant that primarily sells sandwiches and salads. It has over 29,045 franchised units in 86 countries as of March 2008 and is the fastest growing franchise in the world. Currently, Subway is the third largest fast food chain globally after Yum! Brands (34,000 locations) and McDonald's (31,000 locations). Subway is expected to be the second largest fast food chain by the end of 2008...

    Business model, Fast food, Fast food restaurant 1676  Words | 6  Pages

  • Subway Analysis

    Subway and The Challenges of Franchising in China Subway's History Subway's first appear was in 1965, Connecticut, United States[1]. This company was found by Fred DeLuca and Peter Buck in Bridgeport[2]. And it is famous by its foot long and 6 inch submarines sandwiches. Right now, Subway become the world largest submarines sandwich franchise operation mechanism. End of January 1st 2011, Subway have 33,749 branches which exceed McDonald's 32,737 branches became the world largest single brand...

    Fast food, Fast food restaurant, Franchising 788  Words | 3  Pages

  • statement

    My statement of purpose for study abroad. University of New South Wales,  My name is Frederic and I have been dreaming for a long time of being an ambassador for McGill abroad, as part of a study exchange. I am very interested in attending the University of New South Wales for many reasons. One of the greatest opportunities a student can be offered is the chance to study overseas before graduating university. Studying abroad will give me the chance to continue my education while soaking in...

    Australia, Culture, New South Wales 948  Words | 3  Pages

  • Positioning of Audi

    driving pleasure. In order to achieving this, the German automaker choose the way of trying to combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines the advantages of four well known automobile brands in its self. The commercial shows four empty key holding...

    Alfa Romeo, Audi, Automobile 1834  Words | 5  Pages

  • Moving and Positioning

    UNIT 4222-232 MOVE AND POSITION INDIVIDUALS ACCORING TO THEIR PLAN OF CARE (HSC 2028) Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals. The back is made up of the spine or vertebral column which is formed from a number of different groups of bones. It protects the spinal cord and allows flexibility of the upper body. The bones are held together by ligaments and small muscles which stretch from one bone to the next...

    Cervical vertebrae, Lumbar vertebrae, Occupational safety and health 2054  Words | 6  Pages

  • Positioning and Differentation

    Positioning and Differentiation Paper For Referencing Only- Do Not Copy Positioning and Differentiation Paper The positioning and differentiation strategies of two nearby hospitals, St. Francis Hospital located in Roslyn, New York and the Schneider Children’s Hospital in New Hyde Park, New York will be discussed in this article. These two institutions are located in Long Island, New York and are approximately 5.2 miles apart from each other, servicing the nearby counties of Queens, Nassau...

    Emergency department, Heart, Hospital 1638  Words | 5  Pages

  • On the Subway

    AP Poetry Essay Question: In “On the Subway,” Sharon Olds brings two worlds into close proximity. Identify the contrasts that develop both portraits in the poem and discuss the insights the narrator comes to as a result of the experience. Refer to such literary techniques as tone, poetic devices, imagery, and organization. The three sections of “On the Subway” by Sharon Olds express the complicated relationship between Caucasians and African-Americans. In the first section the author presents...

    Black people, Caucasian race, Race 590  Words | 2  Pages

  • Positioning Strategy

    Positioning Strategy: By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children. It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively. Now the doctors...

    Brand, Brand management, Brands 1644  Words | 5  Pages

  • Positioning Strategy of Grameen Phone

    Positioning Strategy By creating product, service, channel, people & image differentiation Grameenphone reach the consumer touch point more effectively & efficiently in comparing with their competitors in the highly competitive telecommunication sector. 1.Product Differentiation: Network (best, quality): Grameenphone has the largest network with the widest coverage around the country, bringing 98 percent of the population under the coverage of its network. The entire Grameenphone...

    Customer, Customer service, Multimedia Messaging Service 856  Words | 4  Pages

  • Strategy And Positioning Paper 3

     Strategy and Positioning Paper Learning Team B: Christina Deddeh, Christina Morrison, Brian Preston, Allan Remigio, and Crystal Sanchez MKT/421 April 13, 2015 Joseph Roskoski Strategy and Positioning Paper Every company or organization is always looking for the next best thing. Hospitals are always trying to solve problems for their patients in the most efficient and least invasive ways. Robotic surgery is that in itself. Robert Wood Johnson University Hospital is a hospital that would benefit...

    Hospital, Marketing, New Brunswick, New Jersey 1798  Words | 9  Pages

  • Marketing Positioning

    strange word, “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were not...

    Brand, Brand management, Focus group 1429  Words | 5  Pages

  • Subway Segmentation

    There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation, there are ...

    Cluster analysis, Customer, Customer service 798  Words | 3  Pages

  • Advertising Statement

    Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases, some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition, or USP...

    Advertising, Communication design, Creativity 1364  Words | 5  Pages

  • Positioning Strategies for the New Beetle

    The New Beetle Q1. What positioning alternatives were available to Liz Vanzura and her team? What were the advantages and disadvantages of each? Arnold group’s research reveals that the target market for the new Beetle encompassed both Baby Boomers and the younger 18 to 34 year olds (Gen X’ers). This includes a very diverse group of people, but their research also showed that potential drivers shared some common characteristics like confidence, individualism and a desire to be the center...

    Advertising, Automobile, Demographics 688  Words | 3  Pages

  • Segmentation, Targeting & Positioning

    University of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of modern strategic marketing can be described as STP – segmenting, targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way, market segmentation...

    Market segmentation, Marketing, Marketing management 1451  Words | 5  Pages

  • Segmenting, Targeting and Positioning

    users of its product. Attitude: Marlboro cigarettes try to attract people with different attitudes with differing flavor. Positioning Statement “Marlboro cigarettes is a contemporary, up-beat brand of distinctive quality that offers me a rewarding Marlboro cigarettes experience every time, everywhere among the younger’s.” - This is the positioning statement that Marlboro cigarettes wants it consumers to relate to when they test it’s new flavor. Core Values The core values of...

    718  Words | 4  Pages

  • Positioning Strategy of Axe

    POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver, one of the biggest FMCG companies in India. Axe is a brand of male grooming products, marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world...

    Advertising, Boy, Brand 755  Words | 4  Pages

  • moving and positioning

    Move and position individuals in accordance with their plan of care. 1. Understand anatomy and physiology in relation to moving and positioning individuals. 1.1 Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals. When moving people it is very important that we do not move the individual more than what their body is capable of it is also important to move and handle correctly to ensure the nerve fibers are not damaged...

    Human anatomy, Individual, Occupational safety and health 1157  Words | 5  Pages

  • Marketing Positioning

    What is positioning? How has the organisation that you have selected positioned their product? As we all know that, there are three steps in target marketing which are market segmentation, market targeting and market positioning. According to Kotler (2010), the definition of product position is “the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product” (P280). Furthermore, in principle, a brand must have...

    Brand management, Marketing, Positioning 999  Words | 3  Pages

  • successful positioning

    Successful Brand Positioning Estee Lauder has had huge success within their industry for many years because of their positioning within the market. This empire would not have been as successful as it is currently, and has been, if it failed to segment, target and position itself in the appropriate market. When Estee Lauder first formed, higher end cosmetics and skin care was a glamorous process at the top notch department stores. Overtime, high-end brands have become more common throughout the...

    Advertising, Brand, Brand management 944  Words | 3  Pages

  • Segmentation & Positioning

    FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product, e.g., Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying...

    Customer relationship management, Customer service, Market segmentation 438  Words | 3  Pages

  • subway case study marketing management

    offers Excellent flavour Good prices: compare to other restaurants Fresh healthy products: fresh vegetables, protein, drinks Fast to get-fast to eat SUBWAY THROUGH THE YEARS 1965: first sándwich shop, in Connecticut, USA same owners, but didnt have the Brand name yet Until 1968- fifth shop- first one with the Brand name Subway- it was now oficial! Later adds to the menú: ”snack sub” (6 inch sándwich) normal salads AND sandwich with salads steak, cheese and wheat bread 25 after...

    Fast food, Fast Food Nation, Fast food restaurant 921  Words | 8  Pages

  • Marketing Communication (Brand positioning).

    "Brand positioning is an attempt to create and maintain a unique representation of the brand in customer's mind, a representation that is expected to stimulate choice of that brand" (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer's mind. Nevertheless, developing a successful positioning strategy is not easy...

    Brand management, Factor analysis, Marketing 1882  Words | 6  Pages

  • Positioning and Repositioning

    Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment  Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color, price, fluffiness, quality of service...

    Brand management, Instant noodles, Koka noodles 1312  Words | 4  Pages

  • Adidas Positioning

    to make some of the best shoes (Dogiamis & Vijayashanker, 2009). The issue that is discussed later in this paper would be of how Adidas had positioned its product in the market. 2.0 Segmentation, Targeting and Positioning The process of segmentation, targeting and positioning is shown figure 1 below. Segmentation is defined as dividing the market into distinct group of buyers that possess different needs, characteristics or behaviour that might need separate products or marketing mixes to...

    Athletic shoe, Market segmentation, Marketing 1746  Words | 6  Pages

  • Subway Macroenviroment

    Marketing Macroenvironment Technological Environment * New product Veggie Delite Turkey Breast and Turkey Ham * Food Safety All approved facilities that supply food to SUBWAY® restaurants, undergo a rigorous third-party audit for food safety, HAACP (Hazard Analysis and Critical Control Point) and GMPs (Good Manufacturing Practices). In addition, our auditing process ensures that good agricultural and harvesting practices (GAP’s and GHP’s) are used by the ranches and farms that supply...

    Barisan Nasional, Constitutional monarchy, Malaysia 636  Words | 3  Pages

  • On the Subway

    “On the Subway” “On the Subway” is a poem by Sharon Olds that unfolds “to convey a sense of fear, ambiguity, inequality, and inner city tension. The situation is set by the title, and this makes all that follows clear as far as its meaning is concerned.”(para. 1). Ms. Olds tells the story through the narrator who while riding the train observes that she is alone with a young black boy. “While nothing really happens beyond the two observing each other, the poem still manages to shed light to inequality...

    Black people, Fear, Puerto Rico 743  Words | 2  Pages

  • Product positioning

    Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors," "affluent professional working women," "teens") the positioning of the product consists of creating...

    Business, Jack Trout, Market research 1243  Words | 3  Pages

  • Positioning and Pricing

    Positioning requires knowing similarities and differences between a brand and its competitors. According to Kotler & Keller (2012), “a good positioning has “a foot in the present” and “a foot in the future.” Basically, in order for a company to continue to grow, a company should be able to demonstrate “what the brand is” and “what the brand could be.” Positioning leads to a “customer-focused value proposition,” used to determine why the target market should buy their product. PepsiCo’s position...

    Advertising, Brand, Brand equity 970  Words | 3  Pages

  • Criticle Analysis: Subway

    Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004, the fast-food portion outpaced non-fast food breakfast sales. In 2009, fast-food breakfast sales represented 55 percent of the total market, however, the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline, market research firm Mintel, expects a 2.1 percent increase in for the coming year. (2) The...

    Fast food, Fast Food Nation, Fast food restaurant 1145  Words | 4  Pages

  • Marketing and Subway Sources

    1. What marketing PRICE strategy would you recommend to Subway to counter the threats to its business? I would recommend Subway to pursue a differentiation strategy. First of all Subway’s meals and foods are prepared for a unique customer segment. The majority of its customers are very health conscious people who prefer low calorie foods or diet products unlike MacDonald’s Burger King’s or KFC’s customers. Since the firm can be able to differentiate its products and create meal menus that are not...

    Fast food, Food, Globalization 774  Words | 3  Pages

  • Subway Case Study

    For years, Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically, Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps, the patron earned a free meal. Unfortunately, Subway had to discontinue the Sub Club, much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting...

    Access control, Credit card, Customer relationship management 861  Words | 3  Pages

  • Title: Criticize Me! Subway and the Crossed-Off Cross Promotion

    The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something different: a controversial cross-promotional campaign launched by its’ German franchises. Cross-promotions occur when two organisations agree to promote each other’s products or goals. In the Subway case, the restaurant chain’s 100 German franchises contacted the company handling German distribution of Super Size Me, a documentary harshly critical of McDonald’s Subway international...

    Fast food, Fast Food Nation, Jared Fogle 848  Words | 3  Pages

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