Case 10: Apple Computer and Steve P. Jobs CURRENT SITUATION * Performance The current performance at Apple Inc. shows a slightly higher gross margin percentage of 33.9 compared to 32.9 for the previous year. This is based on figures from the quarterly report ending March 29‚ 2008 and the date for the comparison figure is the previous year ending March 31‚ 2007. The revenue for that same quarter was $7.51 billion with a net quarterly profit of $1.05 billion. The Macintosh computers unit
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Apple‚ Inc. Innovation at Apple Inc. is apparent in every department and every product they release. Kaipa states Steve Job was a brilliant leader‚ and magical speaker‚ he could entrance‚ enthrall‚ and simply bring others around to his way of thinking. Many people buy Apple products because of what Kaipa refers to as the reality distortion field; Jobs could reframe a problem in a way that convinces others to buy into his way of thinking and doing. The distortion field Kaipa refers
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been something he does not understand‚ he would be satisfied with the joy and sometimes no clear idea what they want‚ while Apple ’s marketing is just the advantage of hungry people this kinds of trendy‚ stylish psychological recovery. Apple and Steve Jobs‚ proud and strong‚ a lot of consumer products such
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companies in the world with increased net sales from $65 billion in 2010‚ $108 billion in 2011 and $156 billion in 2012. (Apple 10K) Two young entrepreneurs; Steve Jobs and Steve Wozniak founded the company in 1997. They relied on each other different strengths to propel the business forward. Wozniak was the technical know person and Jobs was the visionary who knew how to conceptualize the product. One of their early computer products was called Apple II. The next big product that brought Apple
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and Anxieties. Selangor: | | Persatuan Penulis Budiman Malaysia. | Newton and the color spectrum (2011). Accessed on 20 December‚ 2011 from | | http://www.webexhibits.org/colorart/bh.html | Steve Jobs biography (2011). Accessed on 20 December‚ 2011 from | | http://www.biography.com/people/steve-jobs-9354805?page=2 | Sir Isaac Newton (2011). Accessed on 20 December‚ 2011 from | | http://www.answers.com/topic/sir-isaac-newton | The story of Adam (2011). Accessed on 20 December‚ 2011 from
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Internal company environment analysis Apple is a company which has always been run by engineers and programmers instead of managers since its birth. Even though Apple had skilled managers like Steven Jobs‚ other engineers and programmers do a lot of effort to put together all the new ideas and technological advancement to make Apple’s products successful. Apple is well known for its sophisticated development of its applications‚ high quality product and for its internal company environment. It
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the company had 72‚800 permanent full-time employees and 3‚300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion. [ (Fisher‚ 2008) ] Apple has always projected a human touch from the charisma of Steve Jobs to the notion that its products are sold for a love of technology. Brands are more important than products. Products have limited life cycles‚ but brands‚ if managed well last forever. Most branding agencies bring their own brand development toolkit
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then marketing consumer electronics‚ computer software‚ and personal computers. Apple Inc. was established on 1st April 1976 in Cupertino‚ California. The company was founded by the key persons in Apple Inc. history‚ Steven Paul Jobs (Steve Jobs) and Stephen Wozniak (Steve Wozniak) and Ronald Wayne. Similarities of Apple and Android products are basic. They are both two fast developing systems. They both produce phones‚ tablets‚ and run their own internets. They are the two highest products sold
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Alexander Graham Bell‚ was the inventor of the telephone. Bell was born in Edinburgh on 3 March 1847. He was the son of Melville‚ a speech and elocution teacher who developed the first International Phonetic Alphabet and Eliza‚ who was deaf from the age of five. Bell was the only child to survive into adulthood‚ with his younger and elder brothers‚ Ted and Melly‚ dying of tuberculosis. These biographical facts foretell the strong values‚ personality and determination of the man destined to radically
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