Symbiosis Institute of Operations Management Marketing Management Project Report INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD. Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123) Branding Strategies at Tata Teleservices Ltd. Contents INTRODUCTION .................................................................................................................... 3 OBJECTIVE ........
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A STUDY ON “CUSTOMER SATISFACTION ON MOBILE POSTPAID CONNECTION” AT BHARTI AIRTEL LIMITED (HYDERABAD) A Project Report submitted to VISHWA VISHWANI Institute of Systems & Management (AICTE) In partial fulfillment of requirement for the award of POST GRADUATE PROGRAM (DEGREE) IN BUSSINESS MANAGEMENT for the 2006-08 session Submitted By: RAJU SHANKAR Reg. No. - 2014 VISHWA VISHWANI Institute of Systems
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program in the telecom sector to corporatism BTTB. This plan is yet to materialize because of resistance from the BTTB employees. However‚ the government allowed private sector participation in the mainline sector by awarding mainline telecom licenses to two private operators in 1989 (Bangladesh Rural Telecom Authority (BRTA) and Sheba Telecom Pvt. Ltd. The advent of mobile phone technology has given a unique opportunity for countries to have an alternative source for telecom service. The relatively
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sell more services to them than it is to seek new‚ single-transaction customers. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one. The liberalization of Indian telecom sector changed the landscape of telecommunications. In the globalized scenario the when the competition is intensifying‚ communication becomes a basic infrastructural requirement which influences the economic development. With the private players
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The Attractiveness of Telecommunications Industry in 1998 Ireland The Irish telecommunications industry has been heavily regulated since the 1980s. A state-owned body‚ Bord Telecom Eireann‚ being simultaneously the largest employer in the country and the provider of the poorest quality Telecom Systems in Europe‚ introduced the controls that fundamentally eliminated the competition and created a monopoly. This seemingly new‚ but propitious industry faced numerous obstacles‚ as its capital requirements
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Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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I. Introduction Corporate History Globe Telecom has firmly imbibed itself into the hearts and minds of more than twenty six million subscribers. It has been there in every way for its customers‚ in building relationships‚ at work‚ communicating and reaching out. Inasmuch as Filipinos love to communicate‚ Globe has been a reliable partner‚ ready to provide the most convenient and affordable service as possible. For 83 years‚ Globe has lived up to its reputation of innovation leader – from the
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data‚ voice conversations‚ images‚ motion pictures‚ multimedia presentations‚ and other forms‚ including those not yet conceived). It includes modern technologies‚ such as‚ telecommunications and microelectronics. India’s telecom sector has been doing exceptionally well in the past
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Bibliography: COMPANY PROFILE On October 1‚ 2000 the Department of Telecom Operations‚ Government of India became a corporation and was christened Bharat Sanchar Nigam Limited (BSNL)
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Tariff Plan Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limited’s (TTSL) telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the world’s leading
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