Brand Image of Tata and Docomo
This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Variety of plans on offer Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. Also, many Value added services ensures that customers are not deprived of the facilities they would be using. Among the services offered are Tata Docomo Buddy net, GPRS, Caller tunes, Missed call intimation and many more. Affordability of services With its tariff plans, docomo ensures that all the products that it offers are available to the common man too. The benchmark prices of its products and services would mean that the services that were affordable only to a certain section of the society would now be available to the commonest of the common man. Simplicity in services offered. Weaknesses
Signal Strength One major weakness of this organization would be the lack of adequate infrastructure to service the subscribers that it may initially achieve owing to the low prices. The key issue would be network coverage, where the customers would prefer that a call go through, or not be disconnected, than save Rs. 0.5-Re.1 on a call. At the same time, since operators have so far been focused on the “land-grab”...