"Standardized versus localized debate to determine how it applies to advertising" Essays and Research Papers

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    Salvation Debate

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    Salvation Debate The Salvation debate has been one of the most controversial debates in the Christian church known to date. When it comes to the issue of salvation‚ the majority of Evangelicals agree that‚ “personal conversion experience is necessary for salvation. Evangelicals unanimously affirm that we are saved by grace through faith and not ourselves” (pg. 145 Across the Spectrum). So as we can see Evangelicals stand unanimously together on salvation but it is when we get more in depth with

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    2 How should an individual determine his or her own success? Success is determined differently by each person. Some might find having a big home successful‚ and some might find having a happy family is all they need to feel that they succedded in life. It all comes down to how you were raised and how you preseve the world. Why everyone determines success differently is determined by many factors‚ including your location in the world‚ gender‚ age‚ spirituality‚ and many other factors. How someone

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    Branding and Advertising

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    ADVERTISING Advertising is a form of communication for marketing and used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. We can make use of the following advertising media to spread message to the people 1. Press Advertising or Print

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    Pharmaceutical Advertising

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    Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations

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    Advertising and Dove

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    people into thinking a certain way‚ influence people to do something‚ and even change cultural opinion. What is it? It‟s none other than advertising. With the right research‚ look‚ and design an advertisement has the capabilities to change the way people think of a certain product. Take Dove for example. Prior to 2004‚ this international mega brand used advertising tactics much like many beauty brands in the industry were using- skinny models‚ sexual innuendos‚ and trendy images. 1 But their

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    Role of Advertising

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    ROLE OF ADVERTISING IN COMMUNICATION Dettol Kitchen Gel – Liquid Dishwasher The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader

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    Surrogate Advertising

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    | SURROGATE ADVERTISING | TERM PAPER SUBMISSION | SUBMITTED BYAnnika Albuquerque | CONTENTS EXECUTIVE SUMMARY 1 The concept of Surrogate Advertising 1 History of Surrogate Advertising 2 Current Scenario 2 The sugar coated pill called Surrogate Advertising 3 The need of the hour 3 As students studying Ethics and Indian Values 4 Surrogate Advertising Ethical EXECUTIVE SUMMARY Advertising has become a big tool for disseminating product Information. It is being done through different

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    Debate Speech

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    Debate Speech Firstly I would like to put forward a question‚ can you imagine a world without privacy. A world where everyone has access to your personal information. How many people here would feel uncomfortable or embarrassed with others viewing their private photos‚ videos or messages? Good morning 10 Morse and Ms. Falconer‚ today I will be addressing the second point for the negative side‚ that personal privacy is a necessity and should be relied upon in the online world of today. As

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    How Advertising Affects What You Buy Catherine Crawford English 1A MW 4-515 Dr. Bergmann November 13‚ 1994 (Research Paper) OUTLINE Thesis: Advertising has different effects on consumers‚ it changes their prospective on what is‚ and what is not‚ worth buying‚ what they buy and when they buy it. 1. How advertisers target a certain background or area for their product‚ and how they get your attention. 2. What advertisers use to get you to

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    Advertising Ethics

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    PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON

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