• Glocalization
    ). This rapid growth has made several North American as well as many international companies vulnerable to localized advertising and marketing campaign, in order to woo the Hispanic population. The article debates on various issues such as: Extending the Standardization Versus Localization Debate...
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  • Effective Advertisement Global or Local?
    how people allow that brand to influence their lives. Effective advertising is there is a lot of ways to measure advertising these days, but the over view of what makes an add effective is to people remember and they motivated by is being the consumption habbits. The basic concept of effective...
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  • Standardization vs Localization
    companies must forget the idiosyncratic difference between countries and cultures and instead concentrate on satisfying universal drives 3. The crux of the standardization debate used to be "Should multinational advertising be standardized or localized?" Today the question is "In what situations and to...
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  • Term Paper
    are: how to strike the delicate balance between standardization and localization and which factors determine if a specific management practice should be standardized or localized? In this paper, we will demonstrate that reality is even more challenging and complex than is usually argued, and show...
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  • Global Versus Localized Marketing Strategies
    Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural...
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  • Center
    Standardization of advertising Standardization versus adaptation of international advertising, questions regarding how to quantify the degree of advertising standardization remains. Existing approaches take an advertiser's or marketer's perspective. However, this one-sided perspective is...
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  • Internationalmarketing Standardisation
    localized. In contrast to this conclusion, the high price strategy seems to work well everywhere and can be standardized as well (Botschen and Hemetsberger, 1998). The efficient globalization of markets leads to global products, global brands and global advertising respectively (Ayal and Zif, 1979...
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  • International Marketing
    study the person as a whole – not only the separate, individual elements that make up a person. 4. Explain the five dimensions that make up Hofstede’s Classifications of National Culture and how marketers use this model. The Fifth Dimension: Temporal -Long-Term versus Short-Term Orientation...
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  • Standardization and Adaptation in Television Advertising
    their television advertising in international markets. RQ1: How can the elements of television commercial that are standardized or adapted be described? RQ2: How can the factors that influence the decision to standardize or adapt be described? 5 LITERATURE REVIEW 2. LITERATURE REVIEW In...
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  • BA Project
    how an advertising campaign would differ between a high versus low context culture is that in a high context culture indirect communication would be more efficient using less text and more symbols, whereas in a low context culture the advertisement should contain more explicit information such as...
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  • Best Culture
    adaptation or localization. For more than three decades, international and cross-cultural marketing research has focused on the standardization versus adaptation debate, which has resulted in the popular classification of "culture-free" and "culture-bound" products. Thus, for example, non-durable...
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  • The Impact of Linguistic Differences on International Brand Name Standardization: a Comparison of English and Chinese Brand Names of Fortune-500 Companies
    exists sug are more that marketing of advertising standardized (compared with the home market) for Hong Kong than for Taiwan, Singapore (Shao and Waller 1993; Tai 1997), and China (Tai 1997). Specifically, Hong Kong has been seen as the gateway to China. As Lee (1995, p. 15) long notes, "As...
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  • Standardization & Adaptation
    of two marketing strategies: adaptation versus standardization. 2.1 Cultural differences For explaining how cultural differences influence marketing, we define what culture is thanks to two frameworks of culture. The first one is Hofstede‟s cultural dimensions and the second one is Hall‟s high...
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  • A Content Analysis of Advertising in a Global Magazine Across Seven Countries
    . Instead of comparing fully standardized vs localized (customized) approaches, we respond to Taylor (2005) who suggests that researchers gauge the degree to which advertisers standardize their messages. Standardization occurs when the execution tactics of advertising elements (e.g. advertising...
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  • Strategy and the Multinational Enterprise
    standardized approach in serving multiple national markets. Yip (1997) found extensive use of global marketing for certain elements of the marketing mix, particularly branding. Schuh (1999) found that most MNEs apply global marketing even in markets significantly different from the home bases of the MNEs...
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  • IT Management
    . Thus, they have gradually introduced some localized capabilities in the same way that the traditionally diversified J&J has introduced centralized ones. 4. How good do our IT services really need to be? An IT system that doesn’t work is useless. But that doesn’t mean every system must be wrapped in...
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  • Branding Strategy of Sony Ericsson in International Market
    products that share the same brand name. Between these, there are other strategies that functions differently. 5 Branding Strategy of Sony Ericsson in International Markets 2.1.4 Standardization versus Customization It is argued that firms should have a standardized strategy to...
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  • MR cuong
    1991; Onkvisit and Shaw 1999; Ryans 1969; Shao, Shai, and Shao 1992; Shoham 1995). Underlying the standardization debate is the issue of effectively balancing the economic benefits gained through standardized strategies and tactics with the performance gains achieved when adapting to local...
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  • Tensile Test
    engineering design. Also of interest is the material’s ductility, which is a measure of how much it can be deformed before it fractures. Rarely is ductility incorporated directly in design; rather, it is included in material specifications to ensure quality and toughness. Low ductility in a tensile...
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  • International Business-Coca Cola
    the cultural prerequisite of local adaptation. This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate. COMPANY OVERVIEW: The Coca-Cola Company focuses on the non-alcoholic beverage market, producing...
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