• Glocalization
    Quality in Grocery Retailing Go Global International Marketing Research Mattel Plans to Double Sales Abroad Social Expressions/Greeting Card Industry How Americans Win in Asia Serving Global Customers Myth and Marketing in Japan International Brand-Name Standardization/Adaptation: Antecedents and Consequences ...
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  • IKEA presentation
    MICFIAEL G. HARVEY POINT OF VIEW: A MODEL TO DETERMINE STANDARDIZATION OF THE ADVERTISING PROCESS IN INTERNATIONAL MARKETS A MICHAEL G. HARVEY holds the Puterbaugh Chair of American Free Enterprise in the College o* Business Adminislration at the University ot Okiahoma Dr Harvey's research...
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  • Standardization vs Localization
    Standard vs. local(refer to book pg no.407) 1. Attitudes towards advertising in general are important to assess as they have been shown to influence attitudes toward advertisements, brands and purchase intent. Businesses need to have a presence everywhere and yet limited resources only allow for some...
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  • Global Versus Localized Marketing Strategies
    recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective...
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  • Term Paper
    EXECUTIVE SUMMARY One of the most complex challenges that multinational corporations (MNCs) face is harmonizing the opposing forces of standardization versus localization. Based on a large-scale survey of headquarters (HQs) and subsidiaries of American, Japanese and German MNCs, we provide evidence that...
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  • Effective Advertisement Global or Local?
    Directory Introduction p 2-3 Elaborate Topic P 4–5 Local Advertising P 6–15 Global Advertising P 16–22 Advertising of global and local mix p23-26 Conclusion P27-30 Effective advertisement global or local? Introduction Advertisement, every time when we switch on TV or...
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  • Center
    Standardization of advertising Standardization versus adaptation of international advertising, questions regarding how to quantify the degree of advertising standardization remains. Existing approaches take an advertiser's or marketer's perspective. However, this one-sided perspective is insufficient...
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  • Internationalmarketing Standardisation
    environment. This article will discuss the possibility of standardizing marketing programs and the factors influencing the process of cost lessening, as they apply to the case of Slovenian firms. LITERATURE BACKGROUND The literature in this area broadly examines the numerous variables that affect standardization...
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  • International Marketing
    4P’s AND CULTURAL DIFFERENCES PRODUCT Names, flavours, aromas, strengths, packaging, labelling, colours PROMOTION Customs, symbols, language and advertising practices PRICE Marketability of larger sizes, in some countries people do not spend extravagantly on unnecessary or luxurious products...
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  • Best Culture
    Abstract Cross-cultural marketing and advertising research reveal important influences of culture on the global consumption of the Internet and its World Wide Web. The prevailing concepts of culture in this field of research—drawn mostly from the models of Geert Hofstede and Edward T. Hall—are discussed...
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  • Standardization and Adaptation in Television Advertising
    2007:201 BACHELOR THESIS Standardization and Adaptation in Television Advertising Jonas Kenntoft Johan Neglén Luleå University of Technology Bachelor thesis Industrial marketing Department of Business Administration and Social Sciences Division of Business Administration and Management 2007:201...
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  • The Impact of Linguistic Differences on International Brand Name Standardization: a Comparison of English and Chinese Brand Names of Fortune-500 Companies
    Lubliner 1993). decision that must be made is name will be standardized or market conditions. Empirical found high degrees of brand one author this to suggest may that As firms expand abroad, a key the degree to which the brand localized to adapt to the local studies of brand strategy have name...
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  • Standardization & Adaptation
    international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then, we collect data from secondary sources such as the...
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  • A Content Analysis of Advertising in a Global Magazine Across Seven Countries
    content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies Michelle R. Nelson, Hye-Jin Paek Article information: To cite this document: Michelle R. Nelson, Hye-Jin Paek, (2007),"A content analysis of advertising in a global magazine...
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  • BA Project
    .......................................................................................... 14
Communication................................ 16
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  • Organizational Behavior
    need, the standard methodology for implementing new systems. But an IT department should not be left to make, often by default, the choices that determine the impact of IT on a company’s business strategy. To help senior managers avoid IT disasters—and, more important, to help them generate real value...
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  • MR cuong
    Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging ABSTRACT David A. Griffith, Aruna Chandra, and John K. Ryans Jr. Submitted February 2002 Accepted December 2002 © Journal of International Marketing Vol. 11, No. 3, 2003, pp....
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  • Strategic Business Marketing Development in the New Europe
    other EU industries. International Marketing Environments International marketing theory suggests that a necessary condition for a successful standardized marketing strategy is uniformity of the marketing environment. This includes harmonization of legal-regulatory issues, economics, and cultural and...
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  • Imm Pre Midterm
    development of international marketing involvement is important for two reasons. First, it helps in the understanding of how companies learn and acquire international experience and how they use it for gaining competitive advantage over time. This may help an executive better prepare for the likely change...
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  • Branding Strategy of Sony Ericsson in International Market
    figure. The paper starts by an introduction of the literature review connected to branding strategies in international markets and the factors that determine the choice of branding strategies in international markets. Section 2 & section 3 concerns with the main purpose of the report that is the branding...
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