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Advertising Ethics

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Advertising Ethics
PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics, social responsibility and self regulation. LESSON 2- Regulations, ethics, consumer organization, voluntary control LESSON 3- Advertising agencies, Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code, alcohol, ammunitions and drugs LESSON 6- Advertisement laws, F.T.C., ethics, regulations, restrictions and constitution LESSON 7- Laws relating to advertising and article 19(1) & 2 of constitution, sections relating to advertising in IPO Code 1868 and Indian Contract Act 1872 LESSON 8- Drugs and Magic Remedies Act 1984 and Drugs and Cosmetics Act 1940. LESSON 9- The Punjab Act 1914 LESSON 10- MRTP Act, Indian Food Act & Non Banking Financial Companies and Miscellaneous Non Banking Companies (Advertisements,) 1977 LESSON 11- Young Persons Harmful Publication Act 1956, Censorship and Advertising LESSON 12- Copy right Act 1957 LESSON 13- Patents & Trademarks Act. LESSON 14- Defamation & Emblems and Names Act.1980 LESSON 15- Prize Competition Act, Rejections of advertisements on specified and unspecified groups

ADVERTISING ETHICS & LAWS
Course Code: Lesson: 01 Writer: Mrs. Vaishali Kathuria Billa Vetter: Dr. Bandana Pandey

Advertising Ethics, Social Responsibility & Self Regulation
STRUCTURE 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Objectives Introduction Ethics in advertising Social Criticisms & Responsibility of Advertising Summary Key words Self Assessment Exercise Suggested Readings

1.1 Objectives The main objective of this lesson is to understand the ethics in Advertising. It also deals with social criticisms and responsibility of Advertising and Self Regulation.

1.2

Introduction

With the fast expansion of Integrated Marketing Communication now – a days advertising has emerged as a most demanding & challenging business industry. Advertising plays an important role by creating primary


References: Indian Penal Code, 1968 : It provides that a book, pamphlet, of advertising agencies. 3. The Punjab Excise Act, 1914 : This Act prohibits advertising offering or soliciting the use of liquor in any form in the area of Punjab
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