Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure‚ enabling it to record superior profitability even in bad years such as 2002‚ when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed‚ from 2001 to 2005‚ quite possibly the worst 4 years in the
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examine a period of strategic change for an organisation of your own choice. Outline the triggers for change and the approach to strategic change in your case. Discuss the extent to which this strategic change built on or transformed the existing core competencies of the organization. Explain the most significant organizational issues facing the managers implementing this strategic change and how effectively they were managed. A STRATEGIC ANALYSIS OF APPLE CORPORATION
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History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May
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Planning: the core function of Human Resource Department Page � PAGE �1� ABSTRACT Human Resource planning is a process of identifying current and future human resources needs for an organization to achieve its goals and strategic objective. It involves‚ but not limited to forecasting an organization’s future demand and supply for different types of employees directly linked to its business needs. Implementation of gap analysis between future HR supply and future demand is taking place first. Strategies
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Competing on resources: Strategy in the 1990’s‚ Collis & Montgomery (1995) Harvard Business Review Managers complain that strategic planning is too slow to keep up with changes in global competition and technology. Resource Based View (RBV) combines the internal analysis and external analysis of the industry and the competitive environment. Therefore‚ RBV builds on‚ but does not replace‚ the two approaches to strategy. RBV sees companies as very different collections of physical and intangible
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Strategic Capabilities 2011 Introduction Strategy is all about planning the next moves‚ making decisions - how and where to move forward from the current position. In the past‚ strategy was associated mainly with the military sector‚ the top chiefs of command were making tactical choices in order to defeat their rivals and achieve victory. In the business sector the purpose of strategy is in principle the same‚ planning and building a road or path that will lead us to where ever it is
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1. Core Capabilities Model : Banks that are equipped with a good grasp of the e-banking phenomenon will be more able to make informed decisions on how to transform them into e-banks and to exploit the e-banking to survive in the new economy. Given the e-banking is a financial innovation (Liao and Cheung‚ 2003) [9]‚ the change may render the organizational capabilities of the traditional banks obsolete. From the resource-based view (Mahoney and Pandian‚ 1992) [10]‚ in such a context‚ the banks must
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Amazon was a company that started out selling books. Jeff Benzo saw a way to deliver books to customer. He wanted to “provided a way for customers to browse for‚ order and receive books” (Grundy). One core competencies of Amazon are the use of management. Amazon is able to build and maintain an effective customer relationship by having an effective management. This leads to customer satisfaction and brand loyalty due to their ever advancing strive to offer
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SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
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Strategic Management Term Paper Core competencies of Wal mart and Honda Instruments for their Growth By: Hari Kiran Babu.G (0711) Naga Mounica.G (0723) Sai Krishna Chaitanya (0736) Surabhi Rajan (0749) Sobhan Pavan Tej .K (0641) Core Competencies Core competencies lead to the development of core products. Core products are not directly sold to end users; rather‚ they are used to build a
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