Amazon was a company that started out selling books. Jeff Benzo saw a way to deliver books to customer. He wanted to “provided a way for customers to browse for, order and receive books” (Grundy). One core competencies of Amazon are the use of management. Amazon is able to build and maintain an effective customer relationship by having an effective management. This leads to customer satisfaction and brand loyalty due to their ever advancing strive to offer customers a way to purchase anything they want with a single click of a button. Furthermore, their supply chain management offers extraordinary benefits to Amazon and to its customers. Amazon became a price leader because of their powerful management strategies of supply and delivery. This allows Amazon to bring the cost of products down and that cost savings is reflected in the prices that consumers can see on Amazons website. Along with their supply management their logistics with product delivery is impressive. Having 140 warehouses built across the United States in specific areas to maximize delivery efficiencies. This all cannot be done without Amazons effective use of technology, as mention above Amazon use to sell books, but only using an online platform. Amazon invested in technology to further set them apart from their competitors. By making technological advances in online shopping Amazon has dominated the market when it comes to making any purchases. Amazon has created a consumer friendly website that allows Amazon to sell anything that customers need on the website. This is an enormous core competency for Amazon. They are able to sell anything that consumers want. With the help of logistics and technology Amazon is able to analyze what customers need and is able to provide the product. These core competences also play a part in Amazons competitive advantage. They are about to use technology to
Amazon was a company that started out selling books. Jeff Benzo saw a way to deliver books to customer. He wanted to “provided a way for customers to browse for, order and receive books” (Grundy). One core competencies of Amazon are the use of management. Amazon is able to build and maintain an effective customer relationship by having an effective management. This leads to customer satisfaction and brand loyalty due to their ever advancing strive to offer customers a way to purchase anything they want with a single click of a button. Furthermore, their supply chain management offers extraordinary benefits to Amazon and to its customers. Amazon became a price leader because of their powerful management strategies of supply and delivery. This allows Amazon to bring the cost of products down and that cost savings is reflected in the prices that consumers can see on Amazons website. Along with their supply management their logistics with product delivery is impressive. Having 140 warehouses built across the United States in specific areas to maximize delivery efficiencies. This all cannot be done without Amazons effective use of technology, as mention above Amazon use to sell books, but only using an online platform. Amazon invested in technology to further set them apart from their competitors. By making technological advances in online shopping Amazon has dominated the market when it comes to making any purchases. Amazon has created a consumer friendly website that allows Amazon to sell anything that customers need on the website. This is an enormous core competency for Amazon. They are able to sell anything that consumers want. With the help of logistics and technology Amazon is able to analyze what customers need and is able to provide the product. These core competences also play a part in Amazons competitive advantage. They are about to use technology to