Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles‚ foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen
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to stand out as unique brands while it itself remained a muted sub brand. Owing to market competition‚ Rosewood is rethinking its marketing strategy and looking at a shift from individual branding to corporate branding as an option. 3. Rosewood needs to market the brand in such a way that distinctiveness of the individual property is not lost. This is an issue as most customers identify with the original‚ unique brand and there is low awareness of Rosewood as a brand name. This might lead to
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Research Case Study-3 SONY INDIA1 Sony‚ a multinational corporation based in Tokyo‚ Japan‚ stepped into India in early 1995‚ in the post Iiberalisation period. Within a couple of months in the same year‚ it set up its manufacturing unit. The company makes its presence felt in India through Sony Entertain Television‚ Sony Music and Sony India. While the first two are comfortably placed in their niche markets‚ it is the third which is expected to bring in all those exciting Sony digital products. Although
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Strength 1. Cadbury is a company‚ which is reputed internationally as the topmost chocolate provider in the world. 2. The brand is well known to people & they can easily identify it from others. 3. Cadbury the world leaders in chocolate‚ is a well-known force in marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India. 6. By using popular models
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VERO MODA Shreya Ghosh Fashion Communication Fashion Marketing and Retailing VERO MODA was one of the first brands to launch within the Bestseller family. Today VERO MODA is one of the largest brands in the company. The vision of the brand was to fulfill a need for good quality‚ on-trend clothing at affordable prices. VERO MODA is the brand of choice for the fashion-conscious‚ independent young woman who wants to dress well and pay less. Today‚ VERO MODA has more than 1‚000 stores in
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to 50% share of Makita (Table A). One of the reasons of this difference is that due to the popularity of Black & Decker in the Consumer segment‚ tradesmen view Black & Decker’s products as for use at home rather than professional‚ according to the brand perception statistics of Professional-Tradesmen segment buyers(Figure C). The other possible reason is that Black & Decker has black/charcoal grey for all their products‚ compared to Makita that differentiates their professional product line with
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\ CASE STUDY National Foods Limited (NFL) History In 1970 the spice industry in Pakistan was unstructured‚ unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16‚500 in the first year. The company created a spice mill and packaging plant
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Brand awareness From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Brand awareness is a marketing concept that measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level‚ it refers to the proportion of consumers who know of the brand. |Contents | |[hide] | |1 Measurement driven conceptualization |
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company. what affect the beauty market? the number of new entrant==> especially the luxury brand that create a branch of beaurty product the entrance also of the two giant of consumer good: unilever/ P&G are developping the beauty departemt (with important financial ressource) the big retail store (such as Wal-Mart) wants only to deal with the leader supplier and not smaller brand)==> small brand are hurting Big 5 incumbent focus on the uniqueness of their product ( number of patent==>can
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Learning Objectives 1.To explain the value of branding 2.To understand brand loyalty 3.To analyze the major components of brand equity 4.To recognize the types of brands and their benefits 5.To understand how to select and protect brands 6.To examine three types of branding policies 7.To understand co-branding and brand licensing 8.To describe the major packaging functions and design considerations and how packaging is used in marketing strategies 9.To examine the functions of labeling and
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