Case Studies
\ CASE STUDY
National Foods Limited (NFL)
History
In 1970 the spice industry in Pakistan was unstructured, unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16,500 in the first year. The company created a spice mill and packaging plant in 1978.
In 1981 company launched branded salt which was lucrative initiative for the company. In 1986 the new factory complex was created in Korangi Industrial area in which most of the facilities still reside. In 1991 the company expanded and launched branded pickles which was related diversification and still one of the leading category of the company.
In 1988 company decided to become a public limited and was listed in all the three stock exchanges of Pakistan.
In 1997, ketchup and jams were introduced. In year 2000, National Foods started exports to Australian markets and most of the consumers were non Asian.
In 2006 the company celebrated the opening of additional facility in Port Qasim in more than 10 acres with state of art labs and machinery. Vision Statement of National Foods Limited
To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels.
Mission Statement of National Foods Limited * National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. * Our products must be pure and conform to international standards. * Our research must continuously produce new adventurous products scientifically tested, hygienically produced in
National Foods Limited (NFL)
History
In 1970 the spice industry in Pakistan was unstructured, unbranded and loosely sold. It all started when the present management took over a small company called “National Food Laboratories Limited”. The company began its journey in a rented ware house in Dinar Chambers with the initial sales of only Rs. 16,500 in the first year. The company created a spice mill and packaging plant in 1978.
In 1981 company launched branded salt which was lucrative initiative for the company. In 1986 the new factory complex was created in Korangi Industrial area in which most of the facilities still reside. In 1991 the company expanded and launched branded pickles which was related diversification and still one of the leading category of the company.
In 1988 company decided to become a public limited and was listed in all the three stock exchanges of Pakistan.
In 1997, ketchup and jams were introduced. In year 2000, National Foods started exports to Australian markets and most of the consumers were non Asian.
In 2006 the company celebrated the opening of additional facility in Port Qasim in more than 10 acres with state of art labs and machinery. Vision Statement of National Foods Limited
To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels.
Mission Statement of National Foods Limited * National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. * Our products must be pure and conform to international standards. * Our research must continuously produce new adventurous products scientifically tested, hygienically produced in