and the Social Media by Tanya Senkovska 11114117 Stella Valcheva 11114120 Teodora Gocheva 11114125 1 CONTENTS Introduction ………………..…………………………………………………………………………………………………3 Theory Marketing Concepts ……………………………………………………………………………………………………………4 Social Media ……………………………………………………………………………………………………………………..5 Social Media Marketing ……………………………………………………………………………………………………..6 Nescafe The Brand ………………………………………………………………………………………………………………………….7 Nescafe Marketing Analysis (theory implementation)
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The Future of Social Media Thanks to the proliferation of the internet‚ social media has totally transformed the landscape through which users communicate with one another. With the constant advancements in technology‚ the potential that social media tools offer appear limitless. Before we explore what the future holds for social media‚ perhaps we should first define what latter really means. What is social media? Social Media basically refers to the use of web-based and mobile technologies
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The emergence of new media has had a tremendous impact on the way we communicate What we used to consider as new media has today evolved into what we call social media Websites such as Facebook and Twitter‚ as well as text messaging and Skype‚ have enabled people to connect from distant locations at a speed unimaginable to generations passed These innovations in social communication are fundamentally changing the way businesses and governments operate‚ but they are also impacting our personal lives
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Definition of social media … The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered how companies interact with and gain intelligence on their customers. Social media gives companies a torrent of largely free and extremely valuable customer feedback on the organization‚ its brand and its offers through social networks such as Facebook‚ LinkedIn and Twitter‚ as well as customer forums and product review services. This can then supplement traditional
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Examining Social Media Benee Rooks HUM/186 02/02/11 Nalin Pant Assessment A‚ Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites. | Blogger Pro: Ability to create a community Digg Con: Not relevant to the niche audience Digg Con: Not a good way to build buzz in the beginning Digg Con: Limited access from target audience Facebook Con: Character limits Facebook Con: Too much information -
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Today’s social media websites such as Facebook‚ Twitter‚ or Instagram are common household names. They provide a fast communication between one another using chat‚ instant messaging‚ videos‚ or photos. Over the years‚ social networking sites have gradually expanded causing them to transform from basic sites to complex and popular ones. In 1997‚ the internet slowly became more popular. It soon attracted more users giving people a desire to connect with friends and family members more often at a
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Social Media & Crisis May 2015 Social Media and PR *Problem: female employee has a crush on her manager and tries to make advances on him. When he refuses her advances‚ she becomes angry and accuses him of sexual harassment. Could your company have detected the crisis before it happened? Why or why not? Yes‚ the manager should have come forward and reported his employee to his superior when the inappropriate flirting and comments from her started. If he had done this‚ the employee could have ben
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SOCIAL MEDIA ADDICTION Presentation Goal: I would like my audience to know about social media addiction. Social media addiction is a sometimes used to refer to someone spending too much time using Facebook‚ Twitter and other forms of social media‚ so much so that it interrupt with other aspects of daily life. Thesis Statement : Researchers have found that social media addicts suffer from withdrawal systems if they are forced to go “cold turkey” with no Facebook or Twitter for just a single
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| Company Overview About Trader Horn Trader Horn is a company that is deeply rooted in the recent history of western Pennsylvania‚ specifically in the Butler and North Hills areas. The business‚ initially opened under the name “Warehouse Sales‚” was founded in 1958 by Butler‚ Pennsylvania native Robert Greenberger with the intention of it being the area’s first “Original Idea Discount Store.” Over the next decade‚ the original store‚ which was primarily a feed supply outlet‚ achieved great
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The Effects of Social Media on College Students Qingya Wang Johnson & Wales University - Providence‚ qaw733@jwu.edu Wei Chen Johnson & Wales University - Providence Yu Liang Johnson & Wales University - Providence‚ yul118@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Education Commons‚ and the Social and Behavioral Sciences Commons Repository Citation Wang‚ Qingya; Chen‚ Wei; and Liang‚ Yu‚ "The Effects of Social Media on College Students"
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