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Nescafe and Social Media

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Nescafe and Social Media
and the

Social Media

by Tanya Senkovska 11114117 Stella Valcheva 11114120 Teodora Gocheva 11114125
1

CONTENTS

Introduction ………………..…………………………………………………………………………………………………3

Theory Marketing Concepts ……………………………………………………………………………………………………………4 Social Media ……………………………………………………………………………………………………………………..5 Social Media Marketing ……………………………………………………………………………………………………..6

Nescafe The Brand ………………………………………………………………………………………………………………………….7

Nescafe Marketing Analysis (theory implementation) ………………………………………………………………………………………9 Advertising ………………………………………………………………………………………………………………………12 Corporate Social Responsibility …………………………………………………………………………………………13

Nescafe and the Social Media Social Media tips and rules ……………………………………………………………………………………………….13 Nescafe`s Facebook Profile ………………………………………………………………………………………………15 Nescafe on Twitter ………………………………………………………………………………………………………….16 Nescafe - Youtube Channel ……………………………………………………………………………………………..17 Nescafe Ad Campaigns Around the World ………………………………………………………………………..18

Conclusion ……………………………………………………………………………………………………………………….19 References …………………………………………………………………………………………………….…………………20

2

INTRODUCTION
Aim of our project: The main purpose of our project is to define the social media impact on our product. We explore the principal concepts and and tools of successful marketing strategy, from market segmentation and product positiong to designing of distribution channels and communications strategy. To thrive in a highly competitive marketplace, companies must develop marketing plans that align them with their customers and differentiate them from their competitors. Without integrated and innovative strategies, corporate leaders will struggle to create value and generate growth.The reason for choosing NesCafe as a discussing brand is because of the wide range of activities in which the company is involved. Their huge campaigns, reflected in all kinds of social media, are an attempt to create a global brand


References: www.nestle.com www.nescafe.bg www.nescafe.com http://www.youtube.com/user/nescafe http://www.facebook.com/Nescafe.BG?fref=ts http://www.facebook.com/Nescafe3in1Bulgaria https://twitter.com/following http://mashable.com/category/social-media-marketing/ http://www.assignmentpoint.com/business/international-business/report-onnescafe.html 20
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