Mkt 421 Marketing Plan Paper
Marketing Plan
Stephanie Fox, Joe Rizzo, Donna Spence, Ryan Wing
MKT 421
Tammy Fernandez
November 12, 2007
Coffee, the choice of many people for their morning and afternoon pick-me-up or the choice for anytime of day. Millions of people drink coffee. Starbucks has become the leader in the coffee industry, offering gourmet coffees with various blends available to the customers. Although, the company is quite pricey, Starbucks customers are hooked on the unique flavors and the fines gourmet roasted coffees that the company offers. However, Team B is getting ready to introduce a marketing plan for a new product for the Starbucks line for the holiday season. In this paper, team B will give an overview …show more content…
Add orange liquor and brandy continue to heat when hot, fill a metal ladle with liquid, and carefully ignite.
Carefully add back to skillet, to ignite liquid in skillet.
After Flame goes out, add coffee.
Continue to heat when hot, serve.
When dealing with a large corporation such as Starbucks, marketing plays an important role in the success of the company, coupled with a strong foundation, careful planning and organizing which are all essential activities within the corporation. It is also important that managers develop and process effective marketing skills that will focus in the areas of sales revenue forecasting, positioning and strategic marketing. When introducing a new product, it is Starbuck’s goal to effectively position the company in the target market area and to equally develop the mental concept that will impact on the company, in addition, help to sustain any future hardship in the marketing world. It is equally important that managers maintain awareness and understanding of their customer’s needs, likes, and dislikes by establishing a customer relationship. This approach will further enable managers to learn more about the market trend. “An effective network of communication is essential for any form of promotional activity. It enables an organization not only to communicate with its customers and satisfy their expectations, but also to build an image with the world at large. Such an image will help others to form a judgment about what the organization stands for and will influence their dealings with it. It is important then, for organizations not only to look at their competitor’s products, but also at how they deal with their customers because the customer’s needs and requirements are identified in every area of organizational activity. For marketing purposes, communication of products and or services contributes to the
Stephanie Fox, Joe Rizzo, Donna Spence, Ryan Wing
MKT 421
Tammy Fernandez
November 12, 2007
Coffee, the choice of many people for their morning and afternoon pick-me-up or the choice for anytime of day. Millions of people drink coffee. Starbucks has become the leader in the coffee industry, offering gourmet coffees with various blends available to the customers. Although, the company is quite pricey, Starbucks customers are hooked on the unique flavors and the fines gourmet roasted coffees that the company offers. However, Team B is getting ready to introduce a marketing plan for a new product for the Starbucks line for the holiday season. In this paper, team B will give an overview …show more content…
Add orange liquor and brandy continue to heat when hot, fill a metal ladle with liquid, and carefully ignite.
Carefully add back to skillet, to ignite liquid in skillet.
After Flame goes out, add coffee.
Continue to heat when hot, serve.
When dealing with a large corporation such as Starbucks, marketing plays an important role in the success of the company, coupled with a strong foundation, careful planning and organizing which are all essential activities within the corporation. It is also important that managers develop and process effective marketing skills that will focus in the areas of sales revenue forecasting, positioning and strategic marketing. When introducing a new product, it is Starbuck’s goal to effectively position the company in the target market area and to equally develop the mental concept that will impact on the company, in addition, help to sustain any future hardship in the marketing world. It is equally important that managers maintain awareness and understanding of their customer’s needs, likes, and dislikes by establishing a customer relationship. This approach will further enable managers to learn more about the market trend. “An effective network of communication is essential for any form of promotional activity. It enables an organization not only to communicate with its customers and satisfy their expectations, but also to build an image with the world at large. Such an image will help others to form a judgment about what the organization stands for and will influence their dealings with it. It is important then, for organizations not only to look at their competitor’s products, but also at how they deal with their customers because the customer’s needs and requirements are identified in every area of organizational activity. For marketing purposes, communication of products and or services contributes to the