Mkt 421 Marketing Plan Phase 2 Research Paper
MARKETING PLAN PHASE II
Marketing Plane Phase II
Team C
MKT/421
November 24, 2014
University of Phoenix
Instructor Catherine Lovett
Marketing Plane Phase II
The following assignment is the second phase of a marketing plan created by the members of Team C in the MKT/421 course. The team was responsible for holding discussions on the new product created in the first phase of the marketing process, which in their case, is a new medically prescribed Nike running shoe made by a specific branch of Nike, known as Nike Adjust. The team was responsible for identifying the segmentation criteria that may affect the targeted market selection, as well as the identification of the target market.
Furthermore, the team members were to describe the organizational buyers and consumers of their newly invented product, and the factors that may influence the target market’s purchasing decisions. This paper also includes discussion of the factors that can affect the marketing strategy chosen, the analysis of the current competitors, and the definition of the competitive background of the team’s product.
Identify the segmentation criteria that will affect your target market selection In a world of hi-tech everything, and more and more people becoming active and starting to change to a healthy life style, more and more people are being force to the “sidelines” due …show more content…
These individuals could be marketed to by Nike having endorsements from professional athletes whom may have had foot injuries. Another way to target them would be to have advertisements during professional sporting events, or sponsoring marathons or other running
Marketing Plane Phase II
Team C
MKT/421
November 24, 2014
University of Phoenix
Instructor Catherine Lovett
Marketing Plane Phase II
The following assignment is the second phase of a marketing plan created by the members of Team C in the MKT/421 course. The team was responsible for holding discussions on the new product created in the first phase of the marketing process, which in their case, is a new medically prescribed Nike running shoe made by a specific branch of Nike, known as Nike Adjust. The team was responsible for identifying the segmentation criteria that may affect the targeted market selection, as well as the identification of the target market.
Furthermore, the team members were to describe the organizational buyers and consumers of their newly invented product, and the factors that may influence the target market’s purchasing decisions. This paper also includes discussion of the factors that can affect the marketing strategy chosen, the analysis of the current competitors, and the definition of the competitive background of the team’s product.
Identify the segmentation criteria that will affect your target market selection In a world of hi-tech everything, and more and more people becoming active and starting to change to a healthy life style, more and more people are being force to the “sidelines” due …show more content…
These individuals could be marketed to by Nike having endorsements from professional athletes whom may have had foot injuries. Another way to target them would be to have advertisements during professional sporting events, or sponsoring marathons or other running