Social Media Assignment

Topics: YouTube, Facebook, Social media Pages: 16 (4436 words) Published: January 20, 2013

Company Overview

About Trader Horn
Trader Horn is a company that is deeply rooted in the recent history of western Pennsylvania, specifically in the Butler and North Hills areas. The business, initially opened under the name “Warehouse Sales,” was founded in 1958 by Butler, Pennsylvania native Robert Greenberger with the intention of it being the area’s first “Original Idea Discount Store.” Over the next decade, the original store, which was primarily a feed supply outlet, achieved great success and became a favorite among local residents. It is still in operation in the Prospect area.

In 1973, Greenberger decided expand his business to include a second store located in the Greater Butler Mart and call it Trader Horn, named after a book published in 1927. The third store, located in Penn Township, opened in 1978. From there, the company expanded to the North Hills area of Pittsburgh, Eau Claire, Grove City, Ellwood City, Kittanning and Clarion.

The chain offers a simple, no frills approach to selling a large inventory of plumbing, hardware, electrical, automotive supplies, paint, sporting goods, lawn and garden supplies, small appliances, pet and cleaning supplies, home-related products, snacks and popular food items.

Trader Horn Mission Statement
Trader Horn is dedicated to supplying customers from across the western Pennsylvania area with a vast inventory of quality, low-priced items that can be used to fit any need. This commitment to exceptional service is why so many customers have declared Trader Horn as “My Favorite Store.”

Trader Horn: Sporting Goods
By offering services including providing hunting and fishing licenses, supplying a variety of ammunition and stocking an impressive selection of hunting and fishing supplies, Trader Horn hopes to provide its customers with everything they may need for any outdoor adventure.

Trader Horn: Lawn and Garden
Whether it is time to start a gardening project or decorate for the holidays, Trader Horn has products to help its customers every step of the way, including flower seeds, Christmas decorations, and outdoor equipment.

Trader Horn: Hardware
With a large variety of power tools, home improvement supplies, and Dickies Clothing brand of protective outerwear, Trader Horn strives to provide its customers with everything needed to complete any project.

Trader Horn: Furniture
Trader Horn is committed to carrying the best home furnishing products, and with the Sauder furniture selections available at each of the company’s nine locations, customers are guaranteed to find the perfect piece.

Brand Platform
With the slogan “Your Favorite Store Since 1958,” the Trader Horn company is showing its commitment to providing its customers with the great selection of products and superior customer service that it has employed for the past fifty-four years of its existence.

Online Presence
At the present time, the Trader Horn company has a limited and ineffective online presence. The company relies heavily on its website,, as a means to publish a PDF version of its weekly sales flyer, communicate with its customers using an “Email Us” icon located below a list of departments in the stores, provide a rudimentary map that describes the locations of each of the stores in the chain, and share the address, phone number, and fax number of the headquarters of the company in Butler, Pennsylvania. Although the website serves as the platform through which the company shares most of its information and does some of its advertising, the website is rarely updated and the clickable links that lead to the descriptions of the departments offer no system through which potential customers can search through the company’s inventory. In addition, the company has no active social media accounts and does a majority of its advertising by mailing flyers to customers in local magazines like The Penny Saver and by featuring it as a PDF file on its...
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