EUROPEAN INSTITUTE FOR BRAND MANAGEMENT Model: Brand Equity Type of model: Author(s): Domain: Brand model (structure model) David Aaker Brand Equity Figure 1: Aaker’s Brand Equity Model In his Brand Equity Model‚ David A. Aaker identifies five brand equity components: (1) brand loyalty‚ (2) brand awareness‚ (3) perceived quality‚ (4) brand associations and (5) other proprietary assets. Aaker defines brand equity as the set of brand assets and liabilities linked to the brand - its
Premium Brand Branding Brand management
INTRODUCTION ERP is an abbreviation for Enterprise resource planning and means the techniques and concepts for the integrated management of business as a whole‚ from the viewpoint of the effective use of management resources‚ to improve the efficiency of an enterprise. ERP systems serve an important function by integrating separate business functions-materials management‚ product planning‚ sales‚ distribution‚ finance and accounting and others-into a single application. However‚ ERP systems have
Premium Data mining Data warehouse Management
ERP Software Modules ERP software typically consists of multiple enterprise software modules that are individually purchased‚ based on what best meets the specific needs and technical capabilities of the organization. Each ERP module is focused on one area of business processes‚ such as product development or marketing. A business can use ERP software to manage back-office activities and tasks including the following: Distribution process management‚ supply chain management‚ services knowledge
Premium Enterprise resource planning Supply chain management
Enterprise resource planning (ERP) systems: a research agenda Majed Al-Mashari Department of Information Systems‚ College of Computer and Information Sciences‚ King Saud University‚ Riyadh‚ Saudi Arabia Keywords Enterprise resource planning‚ Research‚ Change management Introduction Enterprise resource planning (ERP) systems can be regarded as one of the most innovative The continuing development of developments in information technology (IT) enterprise resource planning of the
Premium Enterprise resource planning
ERP System PROJECT ON Submitted to Yasir Rashid Lecturer of MIS Bangladesh Islami University Submitted by Ahmad Masud ID- BBARM14102011 Md. Salauddin ID-BBARM14102035 Md. Rasel Howlader ID-BBARM14102023 Program: BBA Batch: 14 “A” Bangladesh Islami University Date of Submission: 19-09-2012 SL | Content | Page | 01.02.03.04.05.06.07.08.09.10.11.12.13.14.15.16.17. | IntroductionOrigin of ERP ExpansionDefinitionCharacteristicsFunctional AreaKey ComponentsImplementationProcess
Premium Enterprise resource planning
ERP implementation at MANCO Enterprise resource planning (ERP) systems are considered to be critical to the success of any business. However‚ many ERP implementations fail because certain social aspects are ignored. In this case‚ we narrate the experiences of a company named MANCO (a pseudonym)‚ which realized that there was more to an ERP implementation than the technology itself. MANCO was founded in 1996 by two engineers who had seen the increasing demand for “high-quality air purification
Premium Enterprise resource planning
PRACTICAL:-1 Introduction to ERP system. Information is crucial in the day to day operations and long-term success of large corporations down to small businesses with barely a handful of employees. Effectively managing and accessing needed information in a timely manner is a key success factor in business. It is often recommended that businesses explore an enterprise resource planning (ERP) system. But what is an ERP system and can they really make a difference in accessing your businesses
Premium Enterprise resource planning
I . Introduction. ERP is acronym for Enterprise resource planning It have three words : Enterprise‚ Resource‚ and Planning. The Last two words are irrelevant compared to first word. ERP application system is helpful for planning and managing the resources. There are many other applications who does the planning and resource management. But it is the enterprise part which is most important in ERP application system. The ERP system was developed and derived from the previous MRP (Materials Requirement
Premium Project management Enterprise resource planning
Maars launches ERP product CHENNAI: Maars Software International Ltd has launched Maarsman Compact‚ a plug-in-play ERP product for small industries. The product is based on Maarsman‚ the company’s existing ERP solution. The new product is a ``simple and low-cost ERP solution for small industries’’. It requires no customisation‚ and can be implemented instantly‚ the company’s Managing Director‚ Mr. T. Varadharajan‚ said. Maarsman Compact‚ priced at Rs. 2.5 lakhs‚ comes with a bundle of Windows
Premium Corporation Enterprise resource planning Windows NT
Cisco ERP implementation Cisco Systems Cases Cisco Systems is one the most important successful cases on an ERP implement with the internet and since then it has added substantial CRM capabilities for customer service and an extensive portal for internal and customer-oriented knowledge management. Even with its lead‚ the company never rests: It recently went through another round of reengineering key processes to make better use of available technology. Cisco the company
Premium IP address Internet Internet Protocol