Sift Cupcake and Dessert Bar Business Policy and Decision Making Dr. Ron Woods‚ Sr. March 26‚ 2015 By: Felix Delmonte Everglades University Sift Cupcake and Dessert Bar Company History In 2006 Andrea Ballus was planning to have cupcakes for her wedding in California but found a void of cupcake designers in the area‚ forcing her to bring them from Las Vegas to California. in 2007 they decided to open a cupcake shop in Cotati‚CA with $15‚000 bonus from her job at Nestle‚ $14‚000 from her husband
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1.) What is Sift Cupcake and Dessert Bar’s present strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fits the competitive approach that Sift is taking? Explain. Sift made a decision to diversify their products from not only cupcakes‚ but to a more traditional desert style menu to reach a broader market. Incorporated a marketing strategy that includes promoting business through various platforms such as radio and social media outlets. Participates in
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Features Market Size and Growth Rate Nationwide cupcake sales projected to rise another 20% between 2009 and 2014 Retail bakery sales expected to grow 8.1% per year on average through 2014 106 cupcakeries in the bay area Sift estimates net sales of around $961‚000 in 2010 Number of Rivals As of November 1‚ 2010‚ there were 106 cupcakeries in the bay area Hundreds of additional bakeries‚ dessert bars‚ and other commercial venues also selling cupcakes Grocery stores and big box in-store bakeries
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Albert 0922 766 6578 MKT Pangan‚ Emmanuel 0925 839 0864 MGT Purugganan‚ Kisha 0917 922 9775 CAMMKT Tui‚ Camille 0917 817 0789 FIN CASE 3 Sift Cupcake and Dessert Bar Written Case Analysis I. INTRODUCTION A. Case Background Executive Summary Sift Cupcake and Dessert Bar had its third successful cupcake shop in Santa Rosa‚ California. The owners and managers‚ which is composed of family members and best friend‚ are now in a dilemma on preparing
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city” put specialty cup cakes on the market and introduced many people to the art of specialty cupcakes. And on page C-33 it says “the cupcakery business is expected to grow 20% between the years 2009 and 2014. This trend influenced the hit TV show Cupcake Wars. Which many people watch and helps bring free advertisement to the art of cupcakes. 2. How strong are the competitive forces confronting Sift and other specialty bakers? Which one of the five competitive forces is the strongest? Prepare a
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Introduction I conducted extensive market research and I have considered this project‚ because I found in my survey that having a cup cake shop is a lucrative business. The shop will specialise only in cupcakes. I have my own unique recipes. This is one of the things which is my strength. Not many people have their own unique recipes. To enable my business to prosper I have the notion of implementing special offers‚ which introduces the business to the customer. I am lucky enough to have found
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How to make cupcakes from scratch Small and delicious‚ cupcakes are a favorite treat of many children and adults. In fact‚ trendy shops devoted just to making cupcakes are opening up in major cities across the U.S. While baking cupcakes from a packaged mix is very simple‚ it also limits your choices in regards to flavors and styles. Add a personal‚ homemade touch to your next batch of cupcakes by baking them from scratch. Your first step will be to gather your ingredients. Make a list of everything
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selling cupcakes. This cupcake store offers a lot of design of cupcake’s topping with many kind of cake’s flavor. The flavors are cheese‚ chocolate‚ coffee mocha‚ pandan and tiramisu as our favorite flavor. A shape of cupcakes is a small cake that placed in colorful paper cup and having unique topping or decorations on the top. In designing of cupcakes‚ we are accepting special request from customer. We are providing a special kitchen for the customer who wants to baked and decorate their cupcakes by
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| Some delicious cupcakes form chimell deli cupcakes and family LtD. | | | Chimell Deli Cupcakes and Family Ltd By : Chimell Martin Introduction Chimell Deli Cupcakes and Family Ltd. is a company that delivers cupcakes to whoever may want delicious cupcakes. Chimell. Chistana and Chiaka Martin are the owners of Chimell Deli Cupcakes and Family Ltd. The business is located at their home in Belair‚ SVG but products can be delivered anywhere in SVG. Chimell Deli Cupcakes and Family Ltd. expects
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Beautiful Experiences of Nature Nature is indestructible‚ although it can give you experiences you will keep in mind forever. The poem‚ “It Sifts from Leaden Sieves” by Emily Dickenson tells us about nature and its experiences that beautify the life and death of humans. Nature here means seasonal weather such as winter and summer. The word “it” is symbolic‚ representing the speaker in this poem. This poem talks about the nature of snow and its effects on the environment: “To Stump‚ and Stack – and
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