Contents Article 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to "Marketing Myopia" 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11
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Chapter 1: Introduction to Consumer Behaviour WHAT IS CONSUMER BEHAVIOUR? Consumer behaviour is the study of the processes involved when individuals or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas‚ or experiences to satisfy needs and desires Needs and desires can range from hunger and thirst to love‚ status‚ or even spiritual fulfillment Consumer Behaviour is a Process In early stages referred to as “buyer behaviour”: an emphasis on the interaction between consumers
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Chapter 1 – An Introduction to Consumer Behaviour What is Consumer Behaviour? Consumer Behaviour: it covers a lot of ground: it is the study of the processes involved when individuals or groups select‚ purchase‚ use or dispose of products‚ services‚ ideas‚ or experiences to satisfy needs and desires Consumer takes many forms The field of consumer behavior is referred to buyer behaviour: it is the interaction between consumers and producers at the time of price It is now considered an ongoing
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TOPIC 34: "Write about one of your family’s Tet holiday. Describe it in detail‚ tell how you feel about it and what it means to you." 1. I graduated from college 3 years ago and now I’m working for a company in Hanoi. My hometown is Ha Tinh province; I was born in a poor village where people live mainly by agriculture. After graduation‚ I decided to stay in this city‚ earn money to support my family. I hadn’t come back home to celebrate Tet for 2 years because of the high cost‚ it was a difficult
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➤ ➤ Kids as young as 18 months recognize product logos Kids watch an average of 40‚000 TV commercials a year There are over 15‚000‚000 shopaholics in the United States According to a 2002 Stanford University study‚ there are an estimated 60 million Americans addicted to shopping Americans have one of the lowest savings rates among industrialized nations Americans rack up over $2 trillion in
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Materialistic Delusion: How artificial social norms confine people to live past their means to achieve the illusion of social status. MORPHEUS: “It’s that feeling you have had all your life. That feeling that something was wrong with the world. You don’t know what it is but it’s there‚ like a splinter in your mind‚ driving you mad‚ driving you to me. But what is it? [Consumerism] is everywhere‚ it’s all around us‚ here even in this room. You can see it out your window‚ or on your television.
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BANKRUPTCY AMONG YOUNG PEOPLE BECAUSE OF CREDIT CARD INTRODUCTION Consumer credit can be defined as a debt that someone incurs for the purpose of purchasing a good or service. Common forms of consumer credit include credit cards‚ store cards‚ motor (auto) finance‚ personal loans (installment loans)‚ consumer lines of credit‚ retail loans (retail installment loans) and mortgages. The spread of credit card ownership and usage across developing Asia Pacific countries has been overwhelming. A
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Individual Journal Reflection 1 Situation During our first lecture today we were shown a video about a system in crisis concerning the materials’ economy. This video explains the life cycle of our consumption: extraction‚ production‚ distribution‚ consumption and disposal. It explains the effects these have on the people and also the hierarchy associated with each group of people namely but not respectively: government and corporations (of the people‚ by the people‚ for the people). The
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NCFE Level 2 Certificate in Equality and Diversity Unit 1: Exploring Equality and Diversity Assessment You should use this file to complete your Assessment. The first thing you need to do is save a copy of this document‚ either onto your computer or a disk Then work through your Assessment‚ remembering to save your work regularly When you’ve finished‚ print out a copy to keep for reference Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area –
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100 THINGS TO WATCH IN 2013 DECEMBER 2012 WHAT WE’LL COVER Background Our Track Record Our Things to Watch in 2013 100 THINGS TO WATCH IN 2013 BACKGROUND In addition to our 10 Trends for 2013 forecast‚ JWT presents 100 Things to Watch in 2013. – Intelligent Objects: Appcessories and – Predictive Personalization: hotshots‚ marketers offering . Data Scientists and consumers focusing on . – Everything Is Retail: Shopping is shifting from an activity that takes place in physical stores
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