is dominated by the 8ps which is listed below * Product‚ * Price‚ * Place‚ * Promotion‚ * People‚ * Process * Physical evidence * Productivity and quality 8ps of service marketing are comes from the classical 4ps of marketing mix. 8PS OF INTEGRATED SERVICE MANAGEMENT APPLIED TO ICICI BANK PRODUCT MIX: * Deposits * Investments * Anywhere Banking * Loans * Cards * Demat Services * Mobile Banking * NRI Services Are the
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Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
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2007‚ targeting 6‚000 poor households in two provinces and two cities. It proceeded to implementing a full-scale program in 2008‚ calling it Pantawid Pamilyang Pilipino Program (4Ps) and targeting 320‚000 additional households. When Benigno Aquino III was elected president in 2010‚ he decided to sustain his predecessor‘s 4Ps‚ and further expand its coverage so that when he bows out of the presidency in 2016‚ it will have reached a total of 4.3 million households (PCIJ 2011). Quoting the
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The Marketing Mix and 4 Ps The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you’ve missed out? • Are you
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design. 3. Evaluate GMCC’s research design. What might you have done differently if you were on the Consumer Insights (CI) team? 4. What are some of the marketing strategy implications for the market research obtained (hint: refer to the 4Ps)? What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following:
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Describe the particular contextual situation in which modern marketing evolved and thrived. Marketing has developed and changed drastically over the last 50 years and businesses have had to adapt to this change in various ways ranging from their advertisement technique‚ who they aim their products at and to the way in which they care for the environment through being corporately socially responsible. The keys points are the way in which it had changed and why it has changed which will be looked
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gMarketing-process of moving goods and services to customers Marketing activities-product development‚ research‚ communication‚ distribution‚ pricing and service Need – Want – Demand- need is essential (food‚ shelter) want is not (car‚ laptop) demand is desire to have Exchange-a trade of values between two parties Marketing System- network that permits interaction between buyers and sellers Maslow’s hierarchy of need- a diagram showing how people seek to satisfy their needs (from physiological
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INTRODUCTION Marketing is the activity/set of institutions and process of creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large. (American Marketing Association) OR Marketing is the management process responsible for identifying‚ anticipating and satisfying customers’ requirements profitably. (Chartered Institute of Management) The following are the importance of marketing: * Promote product awareness to the public
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Behavior Science in Organization Intake: UC2F1310IBM Module Name & Code: BM060-3.5-2-BSO Lecturer Name: CHIA SU AIE Hand in Date: 20/12/2013 Name: Shen JiaYing TP: TP032060 Table of contents 1. Introduction 3 2. The failure reason to motivate employees 3 2.1The reason from Frederick Herzberg ’s two factor theory 3 2.2The reason from Maslow ’s Hierarchy of Needs 4 2.3 The reason from McClelland three needs theory 5 2.4 The reason from The reason from MC Gregory’s theory 6 3. How to
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Reading Comprehension Levels of Students in Poverty Genia Roberstson Phoenix University: RDG 530 June 5‚ 2010 Table of Contents Page ABSTRACT…………………………….…………………………………………………….….3 STATEMENT OF PROBLEM AND RESEARCH QUESTION……………………………….4 LITERATURE REVIEW…………………………………………………………………….….5 METHODOLOGY……………………………………………………………………………....9 Setting and Sample Population………………………………………………………......9 Data Collection Procedures……………………………………………………………..10 Discussion of Action………………………………………………………………….....10 REFERENCES
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