Corporate Communication

Appendix 1

BACHELORS IN BUSINESS STUDIES

Course Title: Corporate Communication

Name: Aminath Shuzuna
Student ID Number: S12425705
ID Number: A279057
Telephone: [phone]
Email address: [e-mail]

Lectures’ Name: Gopi
Learning Center: Villa College

Trimester: May 2014

Contents
Introduction 3
Vision 4
Mission 4
Discussion 4
Definition of corporate communication 4
Functions of corporate communication 5
Definitions of Identity, Image and Reputation 7
Analysis 8
Analyzing using Rep Track Model 8
Product/Services 8
Innovation 8
Workplace 9
Governance 9
Citizenship 9
Leadership 9
Performance 9
Recommendation 10

Introduction
The organization which this report will be based on is called Mirihi Island Resort. Mirihi Island Resort is a five star resort located in a secluded island in South Ari atoll of Maldives. It consists of 36 rooms from 6 are beach villas and the remaining 30 are water villas. This resort is under Crown Company (Mohamed, 2014).
There are total of 145 staffs mixed from all levels. 60% of the staffs are from Maldives and the rest of the staffs are from India, Sri Lanka, Bangladesh, Nepal, Germany, Switzerland, Netherlands, China, Thailand and etc. Their slogan is “Mirihi as “unique” as you”. Like as said in the slogan, Mirihi is a very unique resort. No wearing of shoes or sandals, no motorized water sports, no night animation and no TV’s in the room makes their customers feel like being in Maldives and unique (Mohamed, 2014).
Vision
Mirihi’s vision is to be always on top of all the Maldivian resorts in service and standard wise to make challenging for other hotels. To be most quiet and peaceful resort in the country as well never pushes on sales. Respect all different culture by providing the same levels of services. Staffs will be well trained for an excellence services and try utmost to motivate the staffs by whichever possible way (Mohamed, 2014).

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