BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
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I INTRODUCTION PART A- BANKING INDUSTRY Indian Banking has come from a long way from being a sleepy business organization to a highly proactive and dynamic entity. This transformation has been brought by the liberalization and economic reforms that allowed Banks to explore new business opportunities. Banking in India has evolved through five distinct phases. Each phase could be separated from the other by a landmark development in the sphere of Banking Sector. Phase I –Pre-independence
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I/Feb; 12pp.1-4 Muniraju M Research Papers ISSN:-2230-7850 BANKING SECTOR REFORMS IN INDIA: THE RATIONALE AND EFFICACY Kumar B Assistant Librarian‚ University College of Arts‚ Tumkur University Tumkur- 572103. Muniraju M Assistant Professor‚ Department of Studies and Research in Economics‚ Tumkur University‚ Tumkur – 572 103. Abstract The Indian banking industry is measured as a flourishing and the secure in the banking world. The country ’s economy growth rate by over 9 percent since
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Bibliography: Babar‚ H. Z. (2011). camels rating system for banking industry in pakistan. Bank‚ B. (2010). Guidelines on Risk Based Capital Adequacy. revised Regulatory Framwork In Line With Basel 2. Kabir‚ M. A. (2012‚ september). Performance Analysis through CAMEL Rating: A Comparative Study. Journal of Politics
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ROLE OF INFORMATION TECHNOLOGY IN BANKING SECTOR Information Technology (IT) concerns with technology that treats information. Through a microelectronics-based combination of computing and telecommunication‚ IT acquires‚ processes‚ stores and disseminates vocal‚ pictorial‚ textual and numerical information. Remarkable innovations in the field of information technology has been deciding and changing the way we live and the nature of economy. E-Commerce refers to exchange of goods and
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Customer service quality and customer service expectations in banking sector. Abstract This research explores the relationships between service quality‚ customer involvement and customer satisfaction in the highly competitive banking sector. The study sought to identify the most important attributes in bank settings‚ which may be used to review characteristics of the banks as experienced by customers. The main aim is to find out customer service quality performed by banks at present and expectations
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towards the achievements of organizational goals. It is always the ability persuade others to seek clear goals actively. Therefore leadership is an important quality for the development and success of organization. It is the manager in his leadership role who has to stimulate and inspire the employees of every organization to contribute willingly‚ cooperatively‚ and actively to the best achievement of organizational goals. Leadership is not an easy term to understand its more than practice. It is the
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Service Sector of Indian Economy contributes to around 55 percent of India’s GDP during 2006-07. This sector plays a leading role in the economy of India‚ and contributes to around 68.6 percent of the overall average growth in GDP between 2002-03 and 2006-07. There has been a 9.4 percent growth in the Indian economy during 2006-07 as against a rise of 9 percent in the same during 2006-06. During this growth in Indian economy‚ the service sector witnessed a rise of 11 percent in the year 2006-07
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BANKING SERVICES IN INDIA I. HISTORY OF BANKING IN INDIA There are three different phases in the history of banking in India. 1) Pre-Nationalization Era. 2) Nationalization Stage. 3) Post Liberalization Era. 1) Pre-Nationalization Era: In India the business of banking and credit was practices even in very early times. The remittance of money through Hundies‚ an indigenous credit instrument‚ was very popular. The hundies were issued by bankers known as Shroffs‚ Sahukars
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SERVICE SECTOR AND ROLE OF HUMAN RESOURCE MANAGER IN SERVICE SECTOR INTRODUCTION TO SERVICE SECTOR The service sector or service industry is those sector or industry that is excluded from primary sector and secondary sector. This sector deals in ’intangible goods’ The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability. The basic characteristic of this
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