ROLE OF ADVERTISING & COMMUNICATION IN CORPORATE IMAGE BUILDING In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two
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THE ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING MANAGERIAL PERFORMANCE (A CASE STUDY OF IMO STATE ENVIRONMENTAL PROTECTION AGENCY ISEPA) ABSTRACT The role of effective communication in improving managerial performance. Management and communication are inseparable‚ it is the pivot in which activities of the various department relates to enhance industrial‚ growth‚ productivity and harmony in Imo State environmental
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ABSTRACT: Organisational Communication‚ in today’s organizations has not only become far more complex and varied but has become an important factor for overall organizational functioning and success. The way the organization communicates with its employees is reflected in morale‚ motivation and performance of the employees. The objective of the present paper is to explore the interrelationship between communication and motivation and its overall impact on employee performance. The
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THE ROLE OF EFFECTIVE COMMUNICATION IN Improving organizational PERFORMANCE (CASE STUDY OF flour mill of Nigeria plc) BY AWAZIE ONYINYECHI SARAH 07AB05044 BACKGROUND OF THE STUDY The word communication has a rich and complex history. It first appeared in English Language in the fourteenth century‚ taken from the Latin word “communicare” which means to impact‚ share or make common. Bateman (1999)‚ defined communication as the transmission of information and meanings from one party
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Assessment document has 13 pages and is made up of 5 Sections. Name: Section 1 – Understand methods of communication with customers 1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations. |Situation |Methods of communication | |1.
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technology is destroying human communication (Keightley‚2012). Modern technology include social networking sites(SNSs)‚ such as Facebook‚ Twitter and MySpace as well as some other high-tech products include digital cinema‚ robots and so on. Some exports mentioned that those modern technology have negative influence on interpersonal relationship (Clayton‚2014). The purpose of this essay is to discuss whether the drawbacks of modern technology to human communication is overweight the advantages and
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After reading the article‚ Can we talk? Researcher talks about the role of communication in marriages‚ I cannot relate with Nara Schoenberg understands of self-disclosure in relationships. I have been married for twelve years but together with my husband for seventeen years. We have a wonderful relationship. We take one day of the week for ourselves. Whether it is go to the supermarket or for diner and a movie‚ we spend time together and talk about our hopes and dreams with each other. In this
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Health care professionals encompass a wide range of professions such as nurses‚ doctors and paramedics to name a few. While the roles of these positions may vary significantly in some areas‚ a common skill that is essential in maintaining the duty of care that these professions share is their ability to communication skills as required by the situation at hand. Regarding the treatment of patients‚ health professionals need to establish a relationship that represents trust‚ integrity‚ compassion
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Communication Plays a Vital Role in Interpersonal Relationships Interpersonal communication is a very important forms of communication that is vital to all society and human beings‚ since humans are sociable people we enjoy interacting with one another on many different levels. When we do not understand how to communicate properly with each other poor communication skills is the main cause of many broken relationships and marriages . To understand communication we have to understand that communication
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MY ROLE MODEL IN CAREER Mr. Mahbub Hossain‚ my line manager of my previous office‚ is my role model for my career path. He is the CSM (Customer Service Manager)of Joydebpur branch‚ Brac Bank LTD. In brief‚ he is getting MBA from IBA along with his job. Was graduated from DU (Finance)‚ prior that he took places in both HSC & SSC examinations. As I worked with him‚ I found many good qualities in him. By times‚ I took him as a role model as his qualities impressed me. I am going to point out two
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