The Role of Effective Communication in Improving Organizational Performance

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THE ROLE OF EFFECTIVE COMMUNICATION IN Improving organizational PERFORMANCE (CASE STUDY OF flour mill of Nigeria plc)



The word communication has a rich and complex history. It first appeared in English Language in the fourteenth century, taken from the Latin word “communicare” which means to impact, share or make common. Bateman (1999), defined communication as the transmission of information and meanings from one party to another through the use of shared symbols. It is a well-known fact that communication plays a coordinating and integrating role in the management of the affairs of any organization, whether in the functions of planning, organizing, staffing, leading or controlling. Gerald (1995), defined communication as the interaction in which a source transmits a message to a receiver, who upon receiving and decoding the message gives feedback to the original source. Communication is one of the primary areas for understanding human behavior, Rami (2000). Communication is an essential tool of management, which is used to carry the whole organization as a single being. According to Drucker (1985), the manager’s effectiveness depends on his ability to listen and to read, on his ability to speak and to write. Unfortunately, the importance of communication has not been well recognized in business. It is generally believed that anyone with common sense can write. Most managers write to impress not to express. Effective communication is a fundamental aspect of job performance and managerial effectiveness. Communication is a vital management component to any organization. Whether the purpose is to merely update employees on new policies, to prepare for a weather disaster, to ensure safety throughout the organization or to listen to the attitudes of employees, effective communication is an integral issue in effective management. In order to be successful, organizations should have comprehensive policies and strategies for communicating with its constituencies: employees, stakeholders and the community at large. STATEMENT OF PROBLEM

It is a fact that poor communication within an organization may lead to conflict which is a detriment to the success of the organizational goals. The cause of some of the conflicts which arise within and between departments or individuals is inherent in the statement “we are not informed”. It is assumed that the extent to which an organization performs effectively will depend on their ability to communicate effectively. Due to ineffective communication, people who need information for decision making are being deprived of it. A manager has no greater responsibility than to develop effective communication.

Companies with highly motivated work focus usually have several things in common. Among the most important factors is an open communication system. Open communication helps both top managers and team managers understand the objective and work together to achieve them. This research is to examine the purpose of which communication in the organization could affect changes to influence action towards the welfare of the organization. 1. To study how effective communication is the effect of inefficiency communications in an organization 2. To know how helpful effective communication is in minimizing conflicts and sustaining industrial peace and harmony. 3. To know if constant communication would ensure workers commitment to organization’s goals.

The outcome of this study is to know how communication has impact on organizational performance. It would also help the management in identifying the numerous problems encountered if communication is not in proper place, an organization.

A Research Question is a statement that identifies the phenomenon to be studied. Research questions are the explicit questions researchers ask about the variables...
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