leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products in big bottles and not in sachets and they sold only from fancy store. They did not look at the small Kirana stores‚ nor they look at the rural market. Consumer Research: CavinKare found that many rural consumers were using bathing soap to wash their hair. The company field force found the reasons- the rural consumer had not heard of soaps damaging hair‚ and in any case‚ hair had been washed
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www.hbrreprints.org HBR CASE STUDY AND COMMENTARY Should Cheryl initiate an investigation at her new firm? The CEO’s Private Investigation Four commentators offer expert advice. by Joseph Finder • Reprint R0710A If there ever were a time when a chief executive should commission some quiet snooping on her colleagues‚ this might be it. HBR CASE STUDY The CEO’s Private Investigation COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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EXECUTIVE SUMMARY The Case study was conducted at Celso G. Mandocdoc (CGM) poultry farm. It is located at Barangay Tugtog and Sabang‚ San Jose Batangas. The proprietor‚ Mr. Celso G. Mandocdoc has been involved with the poultry egg industry for twenty four years and has continuously expanded throughout the lifetime of its operation. The farm started as a backyard farm and later turned into a commercial layer egg farm. The main objective of the study was to evaluate the operations of CGM farm
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Case Study: Westover Electrical‚ Inc. Westover Electrical‚ Inc.‚ is a medium-size Houston manufacturer of wire windings used in making electric motors. Joe Wilson‚ VP operations‚ has experienced an increasing problem with rejected product found during the manufacturing operation. "I’m not sure where to begin‚" admitted Joe at the weekly meeting with his boss. "Rejects in the Winding Department have been killing us the past two months. Nobody in operations has any idea why. I have just brought in
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Super Size Me In 2004‚ documentary filmmaker Morgan Spurlock began an experiment to see how eating only McDonald’s‚ three meals a day‚ would effect a person’s health; physical and mental. The fact that our generation eats more fast food than ever before makes this experiment interesting‚ along with Morgan’s antics and humor. The main claim behind this documentary film is that the abundance of fast food chains‚ the fatty foods that they serve‚ and the vast amount of people that eat at these restaurants
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As the case explains‚ economic changes are a big concern for Danaher’s success. The following topics will be analyzed in addressing those concerns: Business-Level Strategy‚ Corporate-Level Strategy‚ External Analysis‚ Internal Analysis‚ Recommendations. Business Level Strategy Danaher uses mainly a Cost Leader Strategy with a few qualities of Product Differentiation. Details of this can be found by looking at their DBS system. The system is designed to increase productivity and reduce costs. This
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HkkÏvuqi POLICY PA P E R 21 ICAR Demand and Supply Projections for Livestock Products in India M. B. Dastagiri jk"Vªh; d`f"k vkfFkZdh ‚oa uhfr vuqla/kku dsUnz NATIONAL CENTRE FOR AGRICULTURAL ECONOMICS AND POLICY RESEARCH NCAP Publication Committee S Selvarajan B C Barah Suresh Pal Rasheed Sulaiman‚ V P Adhiguru NCAP has been established by the Indian Council of Agricultural Research (ICAR) with a view to upgrading agricultural economics research through integration
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International School Of Business Management‚ Suresh Gyan Vihar University‚ Jaipur 2013 Economics of the Barmer Refinery Author - Dr. Ruchi Goyal‚ Associate professor‚ ISBM Dr. Trilok Kumar Jain‚ Dean‚ ISBM Large projects have many plus and minus points. Investing in large projects involves huge outflow of resources. These projects also have many un-wanted side effects on people living in neighboring areas. These projects also change the aspirations and consumption habits of people
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In his story Little Red Riding Hood‚ Charles Perrault introduces the concept of being wary of strangers to his young audience. The story begins with a little girl getting instructions from her mother to take some bread and butter to her ailing grandmother. Shortly after her journey to her grandmother’s cottage‚ the little girl comes in contact with a wolf. She engages in conversation with the wolf‚ informing him of her destination and the whereabouts of her grandmother. The wolf‚ being a cunning
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