Case Study: Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are‚ Carnival‚ P&O Princess (P&OP)‚ RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006‚ with P&O Princess now part of Carnival‚ the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence of
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Case 1(b): Riding the Tide of Growth- Carnival Cruise Lines Carnival Corporation Headquarters: Florida‚ USA Revenue: $10.9 billion (2011) Attracts about 10 million guest annually The emergence and growth of the cruise industry were mainly contributed by the arrival of new jet technology in 1960s. The shipment was transferred to cargo planes. Taking the advantage of this global change‚ in 1972 Ted Arison founded Carnival Cruise Lines with the ´´fun concept´´ and has made it become the largest
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Case : Carnival Cruise Lines 1 )The cruise line industry has seriously developed through the last decades. Companies have adapted offers creating lower price cruises more adapted to the middle class. Moreover‚ Ted Arison has launched the concept of “Fun Ship” vacation creating a new type of cruise more oriented on leisure. He managed to create a synergy with group tours‚ theme parks and sojourns (to Las Vegas for example). It created curiosity to potential customers and has grown the number of
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Opportunities in Hospitality Industry Cruise Line Hotel Director - The Hotel Director oversees the whole Hotel Operations including the Guest Services department‚ the Food and Beverage department‚ the Housekeeping department‚ and the Entertainment department. Marketing and Revenue Manager - Oversees all the revenues onboard the ship and helps implement strategies to increase onboard sales within various departments. Candidate works closely with the Hotel Director and Cruise Director as well as the Training
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Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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Communication Case Study – Spree Cruise Lines Executive Summary: Determining the course of action with damage to port‚ prop‚ and passenger moral. There are three key issues that Spree Cruise Lines are being faced with. One‚ they were accused of damage to the port that they went out of on (DATE). The problem here is that the engine and prop may have not been properly fixed or maintained from the last voyage. The second issue is the actual damage to the 2nd prop and what that will do to the cruise ship
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A. Profession in Cruise Line Industry Living and working on a cruise ship is for many people an unique experience‚ fulfilling a life-long dream to travel and meet new people. The job best suits adventurous people‚ who are willing to work hard and who strive for perfection. Compared to other industries‚ cruise lines have a much higher employee turnover rate. Many people consider cruise line jobs as life-long careers‚ change ships or cruise companies‚ go on holiday‚ or simply return to a job on
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“Forever a Kid at Heart” Being out in the middle of the ocean on a “magical” cruise ship is my definition of perfection. Disney World is known to be the most magical place in this world but that also holds true with the Disney Cruise Line. I have personally been on five cruises‚ and all have been with Disney‚ and I have never enjoyed myself more than being on those boats. Disney Cruise Line has a total of four ships and each have their own distinctive design‚ with beautiful gold swirls on the sides
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Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami‚ Florida (Carnival Cruise Lines‚ n.d.). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx
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your partner as well? If so‚ consider cruising Marvel Cruise Line Bahamian and Caribbean Cruise. Castaway Bay is Marvel’s private paradise‚ on this island you will enjoy the options of several leisurely activities that include: snorkeling‚ sunbathing‚ swimming‚ boating and much much more! Here are just a few reasons why you should choose Marvel Cruise Line for your family’s unforgettable summer destination this year. Dinning: Marvel Cruise dinning will surely satisfy any and all the appetites
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