Impact of Service Quality‚ Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: Evidence from Banking Sector of Pakistan. Samraz Hafeez SZABIST Islamabad‚ Pakistan. Bakhtiar Muhammad Faculty Member SZABIST Islamabad‚ Pakistan Abstract Top organizations know that the road to success runs through their customers. Hence in today’s world‚ the companies who do not provide value to their customers bring an opportunity for the competitors to steal these customers. Same rule applies in banking
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A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture purchaser. Design/methodology/approach – The research model and the relevant
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policy Three basic elements of loyalty to a web site ´ ´ Carlos Flavian and Miguel Guinalıu 601 Faculty of Economics and Business Studies‚ University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it. Design/methodology/approach
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Case Study Starbucks coffee to go to mobile commerce Mobile commerce is pushed constantly. In this case‚ Starbucks started a new attempt that encouraged on-site customers to text to receive offers for discounts and drink upgrades‚ then customers may pay the bills smoothly by 2D barcodes were scanned. Moreover‚ it also explored in other fields such as how to build loyalty‚ traffic‚ and mobile edge through mobile commerce. 1. Why do businesses need information technology? What are the advantages
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CHAPTER 2 CHAPTER 1 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Kenya falls among the countries regarded as third world countries whose economies are still under progress. Our worry is; when will Kenya attain full employment level as well as being free from macro-economic problems such as inflation‚ poverty‚ unemployment‚ unbalanced regional development‚ huge foreign debts‚ unpredictable foreign exchange rates‚ and alarming interest rates among other problems? As per the CBK annual report
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RESEARCH PROPOSAL TOPIC: Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today‚ the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing
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Customer Satisfaction Of Products / Services In Goel Scientific Glass Works Pvt Lmt. By: - Seema. R. Saxena Introduction Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers‚ a firm an easily measure the effectiveness of the business‚ its potential and position in the industries‚ and the areas that are needed to polish and improve. Keeping the trust of a customer is not
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businesses at Bharti Airtel have been structured into three strategic business units (SBU’s) - Mobile services‚ Broadband & Telephone services (B&T) & Enterprise services. -AIRTEL is changing the way India communicates by offering innovations that not only add value to people’s lives but also deliver an unmatched customer experience. -AIRTEL‚ is the first to • Provide electronic recharge for mobile phones. • Initiate music retailing in the world with “Easy Music” and the first to offer a Lifetime
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Predicting young consumers’ take up of mobile banking services Nicole Koenig-Lewis School of Business and Economics‚ Swansea University‚ Swansea‚ UK 410 Adrian Palmer School of Business and Economics‚ Swansea University‚ Swansea‚ UK and ESC Rennes School of Business‚ Rennes‚ France‚ and Alexander Moll School of Business and Economics‚ Swansea University‚ Swansea‚ UK Abstract Purpose – This paper aims to investigate the barriers for adopting mobile banking services. From a methodological
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Capstone Research Project | Preksha Doshi Group 1 | CRP | BRAND HEALTH STUDY OF THE APPAREL RETAILER IN UAE: GAP | Contents TOPIC SELECTION 4 SCOPE OF RESEARCH 4 RESEARCH OBJECTIVES 4 SECONDARY RESEARCH 5 Industry Data 5 Apparel Industry 7 CRITICAL SUCCESS FACTORS OF THE RETAIL INDUSTRY IN THE UAE 9 PESTLE ANALYSIS OF THE UAE & THE REATAIL INDUSTRY 10 Political 10 Economic 11 Social 11 Technological 12 Legal 12 Environmental 12 GAP Inc. 13 BACKGROUND
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